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How to Fail at Social Media

The Effective Marketer

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media. United States License.

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Social Media's Next Victim?

The Effective Marketer

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. United States License.

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The Fun Theory: How to Change Behavior

The Effective Marketer

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Some food for thought.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media.

Planning 100
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The Enemy of Productivity

The Effective Marketer

If you are anything like the typical worker, you can probably list a few things you’ve accomplished such as: read emails responded to emails sent emails deleted emails See a trend here? This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity.

Product 100
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how to use social media - lessons from ama digital conference

The Effective Marketer

Peter Contardo and Shaun Pope, from Endavo Media , gave us a great primer on monetizing online video, clarifying that although easy to create (anyone with a webcam can upload to Youtube), need some thinking before you can actually make money with video. You can follow any responses to this entry through the RSS 2.0 United States License.

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B2B Marketing Events Around The World – Oct 2010

MLT Creative

The changing nature of our industry propels us to stay on top of the latest trends. October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client.