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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media. Can behavioral economics be used to improve personal financial decisions?

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4 Ways Technology Has Changed B2B Selling

Zoominfo

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Outreach: Automatically establish timely follow-up sequences, create personalized email templates, log call data, distribute relevant content, and streamline your outreach process. Know right away if a person is happy, mad, or critical.

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The state of B2B e-commerce in Australia & New Zealand

Sana Commerce

The 2008 financial crisis didn’t affect Australia and while it continued to grow, other countries suffered from the crisis. and Europe where 75% of buyers purchase products online. ANZ B2B customers expect to have the same experience purchasing on a B2B site as they have on a B2C web store. More interesting resources.

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What marketers need to know to prepare for 2023

Martech

Or they could revert to their business practices in the 2008 recession and just discount everything in a mission to save revenue targets. Use what you learn about your customers — what works and what doesn’t — to support requests for resources to support segmentation and win higher priority in the marketing tech stack.

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B2B Marketers: What gets us through this?

Strategic-IC

Many CMOs will be asking searching questions of their marketing strategies and investments as major pillars such as in-person events and physical direct mail are now becoming irrelevant. Are you able to identify anonymous website visitors or potential buyers who are actively looking to purchase solutions that you provide?

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Not only does this impact our personal lives on a regular basis—i.e. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results.

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2023 Predictions

Conversica

Do you recall that this was during the 2008 Great Recession? RDAs can answer questions, provide resources, carry on two-way conversations, and identify/elevate contacts who are ready to buy. Sports fans are some of the most dedicated customers around—and they love the personalized attention that our RDAs can provide them at scale.