Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

WebMarketCentral

SEPTEMBER 15, 2008

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Industrial Marketing Today

JUNE 8, 2010

Incorporating these five simple steps into your online marketing efforts can go a long way in shortening your buy cycle. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 24, 2010

I paid a visit to GlobalSpec and downloaded their Trends in Industrial Marketing 2010 report. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

OCTOBER 2, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JANUARY 26, 2010

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. Optimize, optimize, optimize : That’s the golden rule of online marketing as is location, location, location in real estate. Here are six essential rules that you should follow: 1.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Resources

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Designing content for 1X use is wasteful. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Rohit may be the first person to have coined the term “content curator.” All Rights Reserved.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

SnapApp

AUGUST 24, 2017

he set in motion a whole new model for online marketing through education. . I asked a few seasoned digital marketers to share what they remember about this early state of content marketing and got similar but varied responses: . Let’s look at some of these tool/platform-specific efforts in greater detail. .

Lead Ranking 54

Lead Ranking Paid Search Agency Work Management Advertising Mediums 54

Paul Gillin

JANUARY 24, 2013

Delighting the customer is the only sustainable source of competitive advantage today, because product differentiation is fleeting and price differentiation is unprofitable, ” said co-author Greg Gianforte. Attack of the Customers is available through major online retail outlets and in Amazon Kindle format. About The Authors.

Press 50

Press Peer-to-peer Amazon BtoB 50

Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. And the cycle of frustration continues. All Rights Reserved. Resources

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 23, 2010

The objective here is to drive people to your website, which should be the hub of your online marketing. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. All Rights Reserved.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

JUNE 29, 2009

Generating sales leads - the right kind of leads, at the right price -means more than one-off tactics. © 2008 Connect Direct Inc. | Getting the most from your demandgeneration budget requires planning, testing, and a strategic approachto creative, offer and media. 650-306-9060 | privacy policy.

Demand Generation 40

Demand Generation Demand Privacy Policies Generation 40

Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

SEPTEMBER 19, 2018

recession between 2008 and 2011, it has rebounded and is now back to pre-recession growth rates. Social media offers free marketing. Online retail has a fraction of the overhead of a brick-and-mortar location. Consider pricing in a way that generates revenue in a recurring fashion (i.e., Source: Kauffman Foundation.

Startups 77

Startups First-Mover Advantage Work Management Buyer Personas 77

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. 1) Your Own Marketing Sucks. We've grown from two to thirty-two people and the majority of our clients have found us through our online marketing. I have hundreds of stories like this.

Advertising Agencies 72

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 72

Online Marketing Institute

JUNE 27, 2009

Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better? But the basic rules and the concepts of marketing always remain the same. Thus, the only difference to be considered is due to several factors of the B2B market.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Hubspot

AUGUST 5, 2014

Channel Marketing Associate, HubSpot. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Crazy Egg and KISSmetrics were born out of the needs we saw working with marketers at ACS. Head of Marketing for HubSpot Labs, HubSpot.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Convince & Convert

AUGUST 16, 2010

The price is right, and if you hate them, you can bail out at any time. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. If there are specific areas that you’d like to see me cover in detail, please let me know. All rights reserved.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

AUGUST 2, 2010

The Facebook Success Summit Answers That Question, And A Lot More For one ridiculously low price of $297 (for now) , you get access to 22 Webinars about every facet of Facebook success. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

MAY 5, 2010

Want to know what Janes think about OPI nail polish , and whether it’s worth the price premium? And yes, I think OPI nail polish is definitely worth the price. And yes, I think OPI nail polish is definitely worth the price. cheers, Courtenay [link] Jeff Myers RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Martech

FEBRUARY 24, 2022

The result can be a long-term, productive call analytics partnership that boosts both revenue and profit for your marketing organization. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Severna Park, Maryland-based CallTrackingMetrics was founded in 2008. Target customers.

Marketing Attribution 94

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 94

Content Marketing Institute

NOVEMBER 19, 2017

The first page of each contains: Relevant quote by a recognized online marketing expert. The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in the Age of Digital Media by Barry Feldman and Seth Price. The checklists have a consistent structure. rogercparker Click To Tweet.

Enterprise Management 106

Enterprise Management Content Marketing Work Management Marketing Management 106

Buzz Marketing for Technology

JULY 24, 2008

Patron Technology - the leader in e-mail and online marketing for arts & culture. April 2008. March 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. Posted at 12:05 PM in General E-marketing | Permalink. |. July 08, 2008. June 26, 2008. June 25, 2008.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Convince & Convert

SEPTEMBER 21, 2010

Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! Moreover, vertical solutions offer pricing that should make monitoring engines affordable to any small business. FohBuzz, for example, is priced on an all-you-can-eat basis, not campaigns, volume and key words.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JUNE 7, 2010

But the stories and nuggets of insight make it well worth the purchase price and then some. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Did Delivering Happiness rock me to my core? Donate just $33, and get a copy of the book, and an entry into a trip to NYC. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

MARCH 30, 2011

Marcus Reply Nick Stamoulis Posted March 30, 2011 at 4:00 pm | Permalink Content is an important aspect of any marketing strategy. When it comes to online marketing Google is now cracking down on bad content, so it’s important to be original. The key is that it needs to be relevant and engaging.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Convince & Convert

MARCH 22, 2010

When you routinely see single Webinars being priced at $100 or more, to include 24 of them for $297 is a flat-out steal. (if 24 killer Webinars for a crazy low price [link] [link] Eric Buchegger Looks interesting RT @jaybaer: Will you join me for Social Media Success Summit? RT @jaybaer Will you join me for Social Media Success Summit?

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JUNE 22, 2009

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. Thanks (not) for all the FUD you sell at hefty prices. link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.] August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] jaybaer Fair point.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

AUGUST 10, 2010

We have a lot of small business customers due to our price-point (note: as low as $9.99/month), August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. RK : Small business usage really requires filtering out noise, and we’re making a lot of progress on that. All rights reserved.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Webbiquity

SEPTEMBER 19, 2012

Dan Stagen walks through a dozen steps to create a Facebook ad campaign, from determining a call to action and writing an ad through all of the various targeting criteria to pricing, review and launch. Facebook Apps and Tools. 25 Timeline Ready Apps for Enhancing Your Facebook Page by Social @ Blogging Tracker.

Paid Content 100

Paid Content Facebook Tools Best Practices 100