Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. Marketers might be investing in blogs than they are really worth.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

SEPTEMBER 29, 2015

My cliché detector starts chirping as soon as anyone says today’s marketers face more competition than ever before. Sepia-toned glasses notwithstanding, marketers have had competitors at least since the railroads (or maybe canals) made it practical for customers to shop outside the local village – and for even longer if you lived in a city.

Cost Per Thousand 120

Cost Per Thousand CPM Ads Emarketing 120

Customer Experience Matrix

FEBRUARY 26, 2012

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. This and similar seeds have since sprouted into a forest of products that help brand marketers work with dealers, distributors, franchisees, and agents.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

APRIL 28, 2009

There was actually another dated 6/01/2208, which I treated as 2008. In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry. the system itself 0.67 How would you rate your experience with.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

APRIL 13, 2017

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. Its core clients have been mid-to-large ecommerce companies, originally in the U.S. and now also in Europe.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

OCTOBER 24, 2014

A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. I meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service. Is SalesPredict right for you?

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

NOVEMBER 15, 2007

Customer Intelligence” is SAS’s name for the platform underlying its enterprise marketing offerings. This is a brand new, SAS-developed module, set for release in December with initial deployments in first quarter 2008. SAS says it intends to tightly integrate RDM and Interaction Manager during 2008, but hasn’t worked out the details.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 29, 2011

Client counts are reported only for 2008 through mid 2011. Operating expenses grew sharply through 2008, nearly outpacing revenue. Operating expenses grew sharply through 2008, nearly outpacing revenue. The registration statement shows marketing and sales costs each year and year-end client counts.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

Customer Experience Matrix

MARCH 22, 2010

Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. The vendor has just officially launched its system, which should meet the needs of most mid-tier consumer marketers. Nor is software development a core competency of many marketing services agencies.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

JULY 30, 2009

Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

MAY 2, 2008

The study itself, Market Demand for Business Intelligence and Performance Management (BI/PM), 2007 will cost you $4,000. A February 2008 study from Aberdeen Group , Managing the TCO of Business Intelligence (payment required), addresses the question of whether buyers do in fact focus primarily on software costs. software costs 16.2%.integration

Marketing Management 120

Marketing Management Cost Software Class 120

Customer Experience Matrix

JANUARY 20, 2009

I guess it’s a safe bet that salespeople jump quickly on leads who are about to purchase and pretty much ignore the others, so this finding strongly reinforces the need for nurturing campaigns that allow marketers to keep in contact with leads who are not yet ready to buy.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

Customer Experience Matrix

JULY 17, 2009

It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features. It can also combine its inputs into a persistent marketing database, but that's optional. This is much less than conventional marketing automation systems like Unica or Neolane.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

FEBRUARY 4, 2009

But there are plenty of other options, particularly for marketers with limited budgets. Marketo is certainly a fine product, but marketers should still look around before picking it by default. Pardot : another pretty powerful product; see my blog review from December 2008. I did publish a real review in July 2009.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

SEPTEMBER 9, 2009

Summary: marketing has shifted steadily over time from passive to active consumer engagement. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. database marketing, or, more poetically, narrowcasting. search marketing.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

APRIL 5, 2009

CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago. Giese’s conclusion was that marketers’ overwhelming need is simplicity. Giese’s conclusion was that marketers’ overwhelming need is simplicity.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

DECEMBER 7, 2011

LeadLife released a completely rebuild version of its marketing automation system last month. The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. Back to LeadLife.

Marketing Automation Services 120

Marketing Automation Services Bundling Marketing Automation Automation 120

Customer Experience Matrix

NOVEMBER 20, 2012

In his classic Harvard Business Review article Marketing Myopia , Theodore Levitt argued that railroad companies could have survived the rise of the automobile had they considered their business to be providing transportation, not running trains. Recommendations in IO are based on marketing activities. billion since 2000.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Customer Experience Matrix

JULY 7, 2009

When I spoke with LucidEra in June 2008 they said they had about 40 paying clients. When I spoke with them again in October 2008, the number was 50 and it was still at 50 when we spoke in April 2009. Tags: business intelligence software on-demand software marketing performance measurement. This is not surprising.

Marketing Management 120

Marketing Management Salesforce.com Ideal Customer Profiles Budget Programs 120

Customer Experience Matrix

FEBRUARY 21, 2012

For example, a filter could select all transactions for customers who purchased a specific product – the type of market basket analysis that’s hard with traditional SQL queries. Quantivo launched as a cloud-based service in 2008 and has a small number of paying clients.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. But remember that channel marketing listed on the home page?

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 15, 2012

Maybe marketers don’t realize how much improvement they get from driving recommendation with predictive models rather than simple rules. This includes the touchpoints (customer-facing execution systems), such as Web sites and call centers, and other systems with relevant data, such as order processing and marketing databases.

Marketing Management 120

Marketing Management Marketing Automation Services Multi-Channel Touchpoints 120

Customer Experience Matrix

JANUARY 29, 2009

I spoke earlier this week with SQLStream , which offers software to execute queries against data streams such as stock market prices, Web logs and credit card transactions. Marketers can use the queries to identify new leads and select cross-sell and upsell offers. there are actually several reasons. estimated lifetime value).

Process 120

Process Work Management Marketing Management Vendors 120

Customer Experience Matrix

JUNE 10, 2009

Revenue for 2008 was $120 million and had risen 50% from the previous year. None of this is to suggest that QlikView has anything but a very bright future. When I first spoke with the company in 2005, it had just reached 2,000 clients; at last count, it had over 11,000.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Elasticity 120

Customer Experience Matrix

AUGUST 3, 2009

Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. Youcalc was launched in its current form at the end of 2008, although the company has been working on its core technologies since 2003. This saves money and simplifies installation but has some drawbacks too.

Work Management 120

Work Management Demand Marketing Management Analytics 120

Customer Experience Matrix

APRIL 14, 2009

I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. Of course, Joe the Marketer won't care about my classification scheme. To me, those terms reflect an ambition to support more than just the simplest marketing programs. Consider LeadLife.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120