Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. There’s a really interesting contrast playing out in marketing right now.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

The ROI Guy

SEPTEMBER 21, 2010

The latest survey (completed 9/10) reveals that large technology vendors have increased their marketing budgets by 3.7% This is quite a change from 2009 budgets, which declined 8.3% compared to 2008. The bad news for marketing leaders is that although the 3.7% market spending growth.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Planning 40

B2B Marketing Directions

JANUARY 14, 2023

Data science has also become an integral aspect of marketing at many companies. In the September 2022 edition of The CMO Survey , respondents reported spending 8.9% (mean) of their marketing budget on analytics, a decade-long all-time high.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Online Marketing Institute

NOVEMBER 1, 2010

More than half of respondents (55%) said they use Twitter for marketing purposes. Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. 2) Email, search marketing, and inside sales worked best for awareness and demand generation.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Televerde

JULY 28, 2020

That sign perfectly captures the way many corporate decision makers see their marketing counterparts—and it highlights one of the reasons marketing budgets are often the first on the chopping block when it’s time to tighten belts. Please plan to join us. But three months down the road, the leads stop coming in.

Budget Programs 52

Budget Programs Planning Marketing Budget Marketing Budget Creation 52

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Webbiquity

OCTOBER 16, 2018

The financial market meltdown in 2008 seemed like the final straw. ” Nearly a third of marketers report that they devote 21% or more of their overall marketing budgets to event marketing. First, the dot-com bust of 2000 and then the terrorist attacks on 9/11 badly damaged the travel and events world.

Marketing Automation Services 246

Marketing Automation Services Trade Show Advertising Agencies Verticals 246

Marketing Insider Group

OCTOBER 21, 2015

On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry? And how much is the content marketing industry actually worth according to marketing budgets? The Content Marketing Investment Build Up. Visual Marketing. CrunchBase.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 I particularly like the tips a FastCompany article, “ Brands with character ”, gives: Give the brand human traits Create a life, backstory to your character/mascot Plan for the long run Don’t overcomplicate What mascots do you consider memorable and why? The first Aflac duck debuted in 2000.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now. Get Engineers Can Sell white paper now.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

NuSpark Consulting

JANUARY 11, 2013

Small businesses can accomplish this without over-committing their marketing budget to a massive commercial shoot. Based on the last few years, its difficult to envision any drop off in these market segments. In 2008, no one had even heard of the App Store. That’s more than 18 million app downloads per day.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Industrial Marketing Today

APRIL 20, 2010

They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. NOTE: Requires registration to download) Please share with your friends and followers: Related posts that may interest you: Social Media Marketing: Time Trap or Opportunity Magnet? Get Engineers Can Sell white paper now.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

ClickZ

OCTOBER 13, 2022

30-second summary: Erica Gunn, CMO at Canto, offers a guide to maximizing your marketing budget in tough economic circumstances. As marketers, we must be prepared for challenges to our budgets. It’s easy to give in and let your marketing budget be cut back to the bare minimum, with a reduction in headcount and spending.

Marketing Budget 119

Marketing Budget Marketing Budget Creation Budget Programs Advertising Agencies 119

Industrial Marketing Today

SEPTEMBER 3, 2010

What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company? Industrial giants have deep pockets to create marketing content on a daily basis. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

WebMarketCentral

JUNE 30, 2009

10 Rules for Setting Your Internet Marketing Budget by Conversation Marketing In yet another of his many remarkable posts, Ian Lurie provides practical responses to the "It costs WHAT?!" question, such as: "If you expect to get a #1 ranking on Google for $99, you're insane;" "Reliable hosting costs more than $9.95

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

Industrial Marketing Today

JULY 29, 2010

Chairman and CEO of GPJ said, “This report suggests that engagement is now a key dynamic that should be considered when designing big-idea campaigns; without engagement, the message is quickly lost, its power diminished.” Marketers are getting in their own way when it comes to drafting their engagement strategies.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

The ROI Guy

FEBRUARY 12, 2010

Over 250 marketing professionals, representing both small and large brands participated in survey conducted by Junta42, a content marketing research firm, on the demand and spending for content marketing programs. o Smaller companies are spending more on their content marketing as a percentage of budget than larger companies.

Budget Management 40

Budget Management Spending Planning Budget Programs 40

chiefmartech

AUGUST 1, 2016

They surveyed 532 marketers, in both the US (174) and Europe (358), across a wide range of organizational sizes and marketing budgets, to produce one of the most authoritative and statistically significant studies of how firms are managing marketing technology today. 2008) and Rise of the marketing technologist (2010).

Stats 40

Stats Planning Marketing Management Case Studies 40

ClearVoice

FEBRUARY 25, 2022

No matter what your niche or small business model, you can use the Swiftian model to raise your own content marketing profile, attract new audiences, inspire true fan devotion, and grow your brand. So shake it off swiftly and take a look at how you can borrow Tay-Tay’s approach for your own content marketing work. Click To Tweet.

Top of Funnel 120

Top of Funnel Content Marketing Work Management Marketing Budget 120

Adobe Experience Cloud Blog

APRIL 25, 2017

Neisser authored The CMO’s Periodic Table, which originated from a content marketing and social media strategy he created to boost his company during a tough time in 2008. Instead, sit down with sales management and agree upon a plan to train and invest in your sales team. LinkedIn lead gen forms now sync directly to Marketo.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Content Standard

OCTOBER 26, 2015

In a May 2015 study by Schlesinger Associates for Augure, 84 percent of marketing and communication professionals worldwide said they planned to launch at least one program involving influencers in the next 12 months. Fidelity’s journey toward influencer strategy started with 2008’s financial crisis.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

In a May 2015 study by Schlesinger Associates for Augure, 84 percent of marketing and communication professionals worldwide said they planned to launch at least one program involving influencers in the next 12 months. Fidelity’s journey toward influencer strategy started with 2008’s financial crisis.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded).

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

Hubspot

OCTOBER 26, 2011

Are you leveraging the right channels such as social media and mobile marketing tactics to take advantage of consumers' changes in shopping patterns? Take a good, hard look at these 60 insightful holiday shopping statistics so you can plan your holiday marketing initiatives accordingly. Don't let the holidays sneak up on you!

Statistics 28

Statistics Planning Stats Open Rate 28

The ROI Guy

JANUARY 17, 2011

It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Is Marketing Too Busy?

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Hubspot

AUGUST 26, 2010

Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. Free Download: Marketing Data: 50+ Marketing Charts and Graphs. This is a guest post by Pete Warden , the founder of OpenHeatMap , a free and easy way to turn your spreadsheet into a map. Download the ebook now!

Twitter 28

Twitter Analysis Co-Registration Marketing Budget 28

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. For IT budget holders, triage is a critical component of determining how funding is going to be allocated for infrastructure, productivity and enterprise applications. Is Marketing Too Busy?

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Hubspot

JUNE 23, 2010

G Google Buzz - Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company's web-based email program, Gmail. MySpace became the most popular social networking site in the United States in June 2006 and was overtaken internationally by its main competitor, Facebook , in April 2008.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

seo.co

JANUARY 8, 2021

The year was 2008 and PR aficionado Peter Shankman noticed a shift in the marketplace. While it was originally designed for journalists, it’s used by reporters, influencers, bloggers, content writers, brands, and other media players. HARO is one of them. What is HARO? Anyone can sign up to be a part of HARO. Expense & cost.

Link Building 69

Link Building SEO Ad Building Blogger 69

BenchmarkONE

JUNE 10, 2021

In 2017, 87% of businesses relied on cloud-based CRM solutions , versus just 12% in 2008. You can use this information to improve your small business marketing , tweak your email marketing and email campaigns, website design, and sales approach until you find the optimal way to reach your target audience. Your Budget.

Small Business Marketing 60

Small Business Marketing CRM Marketing Automation Services Marketing Budget 60

BenchmarkONE

FEBRUARY 9, 2021

CRM software has become a mainstay in the business world, with 87 percent of businesses relying on cloud-based CRM solutions in 2017 versus just 12 percent in 2008. Your Budget. For many small businesses, marketing budget is the single largest determinant when it comes to selecting a CRM tool. Promise. .

Marketing Automation Services 72

Marketing Automation Services Small Business Marketing Work Management Budget Programs 72

Single Grain

APRIL 17, 2020

Make a plan for updating each piece, based on how much existing content you’ll be able to pull into your pillar or cluster assets. That’s because, as some companies limit their marketing budgets and pull back on spending, new opportunities open up for other businesses to fill the void. Get creative and think ahead.

SEO 145

SEO Marketing Budget Webinar Metrics Marketing & Strategy 145

Single Grain

AUGUST 3, 2021

Launched in 2008, Hulu is the only service that offers access to every major U.S. The ad-supported plan costs $5.99 a month, while the non-ad-supported plan costs $11.99 These ads mimic the look of the Hulu UI design of full-length feature films or episodes. It offers both live and on-demand TV and movies.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59