article thumbnail

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. this year as well.

article thumbnail

The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

Small businesses can accomplish this without over-committing their marketing budget to a massive commercial shoot. Search will always carve out the majority of this spending, but according to eMarketer, online video ad spending will nearly double its share of the market in the next four years.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company? Industrial giants have deep pockets to create marketing content on a daily basis. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost?

article thumbnail

60 Inspirational Holiday Marketing Statistics

Hubspot

Are you leveraging the right channels such as social media and mobile marketing tactics to take advantage of consumers' changes in shopping patterns? Take a good, hard look at these 60 insightful holiday shopping statistics so you can plan your holiday marketing initiatives accordingly. Don't let the holidays sneak up on you!

article thumbnail

Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Launched in 2008, Hulu is the only service that offers access to every major U.S. The ad-supported plan costs $5.99 a month, while the non-ad-supported plan costs $11.99 These ads mimic the look of the Hulu UI design of full-length feature films or episodes. It offers both live and on-demand TV and movies.

article thumbnail

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Online blog needs various marketing methods to get converted into big business. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. This is up from 16% in 2008.

article thumbnail

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Target Marketing ).