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It’s Data Privacy Day. Again. Still.

The Customer

Data Privacy Day, Jan. 28, is an international effort to spread awareness about data privacy and educate individuals on how to secure their personal information. It also works to encourage businesses to respect privacy and be more transparent about how they collect, store and use data. Manage your privacy settings.

Privacy 52
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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

Whether the movement of information is one-way (knowledge transfer) or a two-way flow (knowledge exchange), an organizations ability to pursue its core mission can depend in large part on effective communication. How research or any type of findings are packaged and presented can impact how readily the knowledge is put into practice.".

Web 2.0 100
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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. They are very effective in delivering the right information to satisfy the diverse needs of the various stakeholders within your prospects’ companies.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Privacy Policy | Site designed by AMAInteractive a div.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

And they use different sources to get their information. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

In short, this is good, practical and actionable stuff and not some marketing theory. By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. This 28-page white paper is chock full of useful information for aligning your marketing content with the industrial buy cycle.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.