Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 3, 2010

In order to get there, you need to start with a content marketing plan and that starts with a content audit. According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. There is plenty of information out there about buyer personas. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Privacy Policy | Site designed by AMAInteractive a div. You can’t satisfy all of them with one-size-fits all content. All Rights Reserved.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. If possible, add basic pricing information on your site to offer complete information without leaving your site. Design wins lead to production volume orders. Privacy Policy | Site designed by AMAInteractive a div.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Buzz Marketing for Technology

JUNE 23, 2008

This model is supported by Albert Banduras (1997) theory of modeling, which posits that in order for modeling to be successful, the learner must be attentive, must have access to and retain the information presented, must be motivated to learn, and must be able to accurately reproduce the desired skill. Privacy policy.

Wikipedia 100

Wikipedia Privacy Policies Lead Ranking Copyright 100

Industrial Marketing Today

JUNE 3, 2010

We just need site visitors to fill out our online order form. It is our job then as marketers to massage it and add some sizzle in order to persuade the reader to take a desired action. Harness that power by gathering all the information and then editing the material into cohesive content. How hard can it be to write some words?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Thanks for sharing! All Rights Reserved.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. All Rights Reserved.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. They prefer to consume information at their convenience and in their preferred format. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Social Media 60

Social Media Social Marketing Media Planning 60

Buzz Marketing for Technology

JUNE 25, 2008

which have categories for social, professional and personal information ? Users store their contact information on Plaxo?s s my order?? Privacy Policy. © Copyright 2008 CTVglobemedia Publishing Inc. Even after the move, Mr. Rudnick continues to use that feature for ongoing operations. Taking the plunge.

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Industrial Marketing Today

MAY 31, 2010

You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Privacy Policy |. About CIO |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Learn more. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. What’s the solution?

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Buzz Marketing for Technology

JULY 24, 2008

Keeping Your Websites In Order Would you like to have an almost limitless ability to keep track of websites? Electronic bookmarking functions have been used by academics and other professionals for years as a means of sharing information and collaborating on projects. Its out there, waiting to be tapped. All For One or All For All?

Digg 100

Digg Classified Ads Privacy Policies Tagging 100

Industrial Marketing Today

JULY 1, 2010

It helps a great deal if you first learn what turns off your B2B customers in order to avoid making simple mistakes that can damage a customer relationship. Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. Privacy Policy | Site designed by AMAInteractive a div.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Online Marketing Institute

MARCH 30, 2011

So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Curation has reached critical mass : Over two-thirds (69 percent) of respondents said content curation is more important today than it was a year ago.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Hubspot

FEBRUARY 17, 2012

IP Warmup - Sending a progressively increasing number of emails out of an IP address in order to build the IP's reputation. Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Online Marketing Institute

JUNE 22, 2009

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

DECEMBER 21, 2010

Landing Page - A lead capture page on your website that is linked from an email to provide additional information directly related to products or services promoted in the email's call-to-action. Your privacy policy builds trust especially among those who opt-in to receive email from you or those who register on your site.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28

Hubspot

FEBRUARY 28, 2012

This lets you neatly separate conversations between customers who are unhappy or have questions for sales or support, and leads who are following your account for education and information. Obstacle 2: Dealing With Sensitive Information. So what's a brand to do? Well, it's not easy, but it can be done.

Social Media 28

Social Media Service Media Paid Search Agency 28

Online Marketing Institute

NOVEMBER 4, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Learn more. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Buzz Marketing for Technology

JUNE 28, 2008

Slide 1: Toward a Future Knowledge Society Stephen Downes VENUS Seminars Gebruary 14, 2007 Slide 2: Once upon a time there was order We had two types of knowledgeâ?¦ analogy: personal information [link] Slide 36: Metadata Slide 37: What Will We See? Privacy Policy & DMCA. © 2008 SlideShare Inc. the ideaâ?¦

Web 2.0 100

Web 2.0 DMCA Disintermediation RSS 100