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3 Reasons to Attend Inbound Marketing Summit 2011 in Boston

Hubspot

Next month, I’m traveling to Boston with several members of the PR 20/20 team to attend the Inbound Marketing Summit. The conference offers a great opportunity to enhance marketing knowledge, share ideas and strategies, and network with others in the industry. We’ve attended IMS since the inaugural event in 2008.

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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. So here is my take …. I often get asked the question – how do you.

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How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Hubspot

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. Sounds like inbound marketing to me!

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Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. Instead, he offers a positive philosophy and thoughtful approach to attracting worthwhile, like-minded Twitter "associates" (like many Twitters, Jim finds the term "followers" a little creepy).

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your prospects are at different stages of their decision making process when they visit your site.

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Americans Spend Nearly 3.5 Hours Per Week Watching Online Video [Data]

Hubspot

If you are like me, you don’t think much about the time you spend watching online video. The latest study from Arbitron and Edison Research, “ The Infinite Dial 2010: Navigating Digital Platforms ,” did exactly this type of quantification, revealing some promising trends about online video. Marketing Takeaway.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.