Buzz Marketing for Technology

JUNE 27, 2008

Putting Open source to the test: the making of JBoss Enterprise Middleware. Forrester Wave: Service Desk Management Tools, Q2 2008. HP Puts Its Disaster-tolerant Capabilities to the Test. Read Forresters advice for deploying an enterprise mobile solution. 2008 Annual Google Communications Intelligence Report.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

WebMarketCentral

JUNE 1, 2009

Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. The results were shocking: only 4 sites passed test #1 – Does the site cater to user needs? The results were shocking: only 4 sites passed test #1 – Does the site cater to user needs? And only 1 site passed both tests.

Design 20

Design Marketing Websites Forrester B2B 20

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. in January 2008. We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Suggest one ROI metric that you have found to be very effective" Read on to get their insights.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

FEBRUARY 10, 2010

Got a lot of exciting ideas and we're going to be testing each one to see how our users respond and what actually delivers the most value. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. keep the feedback coming and feel free to send it direct -> ceo (at) flowtown.com Cheers.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Buzz Marketing for Technology

NOVEMBER 8, 2013

Consumer budgets are drastically lower, since the 2008 financial collapse. No two consumers will ever want an identical experience, so we continually test and learn. Can chief marketing officers transform the way they market by simply employing a test-and-learn philosophy? We see this a lot among brands. Well, yes and no.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Paid Search Agency Allocation 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. This white paper discusses how iRise(TM) can help by providing a collaborative software platform that enables businesses to quickly visualize and test market applications before a single line of code is written. Putting Open source to the test. » Reprints.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

SEPTEMBER 21, 2010

You might want to test this. • To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Bonus: My list of social media monitoring tools that I collect to share with others and test myself. Fourth – what are the operational/resource concerns? What’s the budget?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. and Postrank, and Tweetmeme and Topsy and Facebook Insights and about 1,000 other tools you can use to precisely measure social media success, there is literally no excuse to not ALWAYS BE TESTING. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

JUNE 22, 2009

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There's even a free online calculator to tell you how long it will take your landing page test to return valid results. Landing Page Testing Calculator — How many test versions can you have? Landing Page Testing: How Much Is Too Much? Marketing Automation Market Trends 2008 (analyst report). online calculator).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Convince & Convert

SEPTEMBER 21, 2010

I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. I'm really interested in testing out Swix – looking forward to your longer post on it. Can't wait to test them out myself! Lifetime statistics, cross-posting, multiple accounts, etc.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. I'm really interested in testing out Swix – looking forward to your longer post on it. Can't wait to test them out myself! Lifetime statistics, cross-posting, multiple accounts, etc.

Social Media 40

Social Media Paid Content Tools Media 40