article thumbnail

Best of 2008 (So Far) - Website Design, Part 2

WebMarketCentral

10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites. Among their picks for great sites are the U.S.

Design 20
article thumbnail

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Do you have any strategies for this? Try polls and surveys to gather data. All Rights Reserved.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Alinean recognized by BtoB Magazine’s as one of To. They do if they are. Is Marketing Too Busy?

article thumbnail

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.

article thumbnail

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Ardath Albee.

article thumbnail

Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

article thumbnail

ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.” in January 2008. " Read on to get their insights.