Buzz Marketing for Technology

JUNE 27, 2008

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Ross Dawson, April 7, 2008 3:20 AM US PT. Leave a comment.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Find Missing Links in your Social Networks with MyBlogLog Connector. Use Connector to fill in the gaps in your personal social network. Posted by Tilly McLain on June 23, 2008 at 11:19 AM in New Features | Permalink. |. Posted by Tilly McLain on June 11, 2008 at 09:47 PM in Service Updates | Permalink. |.

De-duping 100

De-duping De-duplication Paid Search Agency Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

By Lauren Trees on June 26, 2008. By Darcy Lemons on June 23, 2008. By Carla ODell on June 18, 2008. Network Online with Your KM Peers. By Lauren Trees on June 17, 2008. At APQC and KM Edge , we understand the power of networking in business. By Lauren Trees on June 13, 2008. KM Overview. Search. -->.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Buzz Marketing for Technology

JULY 2, 2008

Added: June 30, 2008. Added: June 30, 2008. Added: June 30, 2008. Networking. LinkedIn Company Profiles | March 20, 2008. Demo of LinkedIn Status and other communication features. SAP Groups on Linkedin June 2008. © 2008 YouTube, LLC. Tags: LinkedIn. Sign in to post a Comment.

Youtube 100

Youtube Linkedin Privacy Policies Digg 100

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. You can buy the book from Amazon and visit his site at www.distributiontrap.com. The interview is split over four videos. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Buzz Marketing for Technology

JULY 24, 2008

By leelefever on June 10, 2008 - 9:20am. Social Networking - We have presence on the major social networks, but they arent a part of our day-to-day work. We have serious questions about the time it takes to really make the networks work, especially Facebook. not verified) on June 11, 2008 - 9:53am.

Ning 100

Ning Tools Wiki RSS 100

WebMarketCentral

JUNE 17, 2009

Retaggr Another valuable site for reputation management, Retaggr not only enables you to create an online profile linked to your accounts on other social media sites, but also lets you easily create an online business card, social media email signature , and blog widget to help visitors easily add you to their friend lists.

Tools 20

Tools Best Practices RSS Adwords 20

Buzz Marketing for Technology

JUNE 27, 2008

Social Sciences. March 14th, 2008. Categories: Computers & Internet , Social Sciences. billion undirected edges, creating the largest social network constructed and analyzed to date. Both versions contain the illustrations featured above. Networking. Social Networks. Uncategorized.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Buzz Marketing for Technology

JUNE 27, 2008

Wednesday, April 23, 2008. 5 Things You Can Do to Begin Developing Your Personal Learning Network. 5 Ways to Begin Building Your Personal Learning Network 1.0 1-Join a professional social network. So get to it and start building your learning network. May 9, 2008 8:12 AM. Join My Social Networks.

Education 100

Education Personalization Wiki Social Networks 100

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. But that makes the acquisition still more intriguing.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Industrial Marketing Today

MAY 31, 2010

Page title (Title Tags) – This is what is visible at the top of the browser window. It is a very important part of your on site SEO strategy and you should take the time to customize your title tag for each post and page. By default, search engines will use words from your first paragraph if you don’t specify a description tag.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. May 19, 2008. LinkedIn is a professional network built around one’s employment capabilities. Use the groups features and find groups where you might want to contribute. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. chrisbrogan.com.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. The client’s engineering team created Flash demos of their software, which we incorporated into the new site. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

WebMarketCentral

SEPTEMBER 23, 2008

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008.

Design 20

Design Marketing Websites CMS Development Best Practices 20

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Don’t try to embellish features with wordy benefits. Don’t force them to spend extra time or use multiple clicks because of a non-intuitive navigation scheme.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

OCTOBER 4, 2008

October 04, 2008 in Blogging , knowledge sharing , learning , professional development | Permalink. |. One of the big questions Im frequently asked about using social media is whether or not the tools "work. I heard the same thing from the Gen Y folks at my Social Media Game workshop). As long as we persist in seeing Web 2.0

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Industrial Marketing Today

SEPTEMBER 20, 2010

A business blog can be one of the most powerful tools in driving traffic and generating high-quality B2B leads. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 All Rights Reserved.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Anything Goes Marketing

MARCH 8, 2009

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. A recent improvement has made this feature even more valuable – integrating with LinkedIn. social networks.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Industrial Marketing Today

JULY 9, 2010

FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Resources

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Featured. |. tags: workliteracy communication ). ® Ability to network ï?® ® Technology skills such as typing, IM language, and social networking ï?® ® Categorize, sort, and prioritize (info, tag words) ï?® © 2008 SlideShare Inc. Slideshare.net (beta). My Slidespace. Most Viewed. |. Slidecasts.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Industrial Marketing Today

JUNE 3, 2010

However, they may not be good at articulating those benefits and features. As content strategists, we can build a standard format for content that includes page title, short description of the product or service, what problem it solves, who would benefit the most and additional pairs of product benefits and features.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits. CAD drawings – you probably already have an extensive library of CAD drawings. Why not create a downloadable library on your website?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JUNE 8, 2010

And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products. Kerry explains this concept very well with a realistic example. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Buzz Marketing for Technology

JUNE 27, 2008

June 5, 2008 4:02 PM. Comments (You may use HTML tags for style). Jun 24, 2008 — Australian Financial Review — Social networking comes of age, sort of. Jun 20, 2008 — Digital Media — Aus Web 2.0 Jun 19, 2008 — ITWire — Australias top Web 2.0 Social networks (69).

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Now add a slideshow of screen shots for those visitors who prefer a more visual experience. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Buzz Marketing for Technology

JULY 24, 2008

April 2008. March 2008. February 2008. January 2008. Today’s featured site: the JibberJobber blog. Today’s featured site: The Paper Bull. social networks. Intellectual Property (4). Knowledge Management (35). Memes (10). PayPerPost (1). Technology (28). Time Management (3).

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Industrial Marketing Today

JULY 20, 2010

We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Paul Gillin

MAY 27, 2010

Spiceworks builds the community into every facet of its operations, even asking members to vote on proposed new features. It started in October, 2008 and had attracted more than 700 contributions 18 months later. Communities are the convention centers of social media. The Spiceworks community spreads beyond the website.

Communities 50

Communities B2B Work Management Marketing Management 50

Buzz Marketing for Technology

JUNE 27, 2008

Featured. |. Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? fun, laughter and tools - wikis, blogs, enjoyment of activity tagging, RSS â?£ © 2008 SlideShare Inc. Slideshare.net (beta).

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Online Marketing Institute

JULY 31, 2009

When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Also, $0.30 You know what’s not a good idea?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 14, 2010

The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. Ideally, you also want a way to import the tags already available on user profiles.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Are You Cherishing the Wrong Trophy Convince and Convert Recommends The Growing Elitism of Social Media (Danny Brown) Who Are You? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

AUGUST 24, 2010

For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund , we’ll donate $1 of our book advance to Make-A-Wish Foundation ®. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Go to [link] If you don’t have an account, please make one. All rights reserved.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

FEBRUARY 19, 2010

Plus, event invites, and photos in which you’re tagged. Social Integration in an Instant One of the outstanding new add-on features of NutshellMail is their Facebook app, which enables Facebook fan page managers to easily add an email newsletter tab to the page. This, I'll try. All rights reserved.

Social Media 115

Social Media Media Paid Search Agency PR 115