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Building Great Content on Complicated Subjects: An Interview with Liz Koenig of IBM Research

Brandpoint

That’s right, as Liz’s bio for her session at Social Media Strategies Summit states, her “interest in the power of social media started in 2008 when she leveraged social media to gain sponsorship for a world record row across the Atlantic Ocean.” ” What an origin story!

Research 107
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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. But it’s also important to realize that HOW you craft and present your ideas is what really matters when it comes to originality. Structure – order and way you present your ideas. Attitude – tone.

FAQ 95
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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

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Is Social Media Really Living Up to Expectations?

markempa

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

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Is Social Media Really Living Up to Expectations?

markempa

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

May 19, 2008. Use the groups features and find groups where you might want to contribute. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. Comment by Julius on May 19, 2008 @ 7:16 am. Penn on May 19, 2008 @ 7:23 am. chrisbrogan.com. Newsletters.

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Best of 2008: Web Analytics

WebMarketCentral

The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic. Here's a brief review of some of the best posts written recently about web analytics.