Atomic Reach

JANUARY 3, 2019

Larry Kim is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization. Kim is the CEO of MobileMonkey, a platform that helps companies engage with customers using Facebook Messenger. Find him on Twitter & LinkedIn. Larry Kim - CEO at MobileMonkey. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

B2B Marketing Savvy

AUGUST 25, 2009

Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Resources, to be sure, are needed, but it’s not as cash-driven as traditional media.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. What would you do?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

JANUARY 16, 2014

The iPhone came out in 2008 -- I was 18 years old and a senior in high school. So, consider asking Millennials to join in on focus groups, building projects, worship teams, or community outreach. This can be driven through social media channels, like Facebook or Twitter. Stay current -- adopt new technology.

Marketing & Strategy 28

Marketing & Strategy Demographics Communities Outreach 28

Hubspot

AUGUST 5, 2014

I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. In 2008, I was hosting a talk radio show about cigars and scotch, and the cigar industry is, obviously, really slow and old school at adopting new technology. So-and-so''s Top Ten Reads of 2008."

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

B2B Marketing Savvy

SEPTEMBER 30, 2009

In 2008, Mashable did a roundup of URL shortening services and highlighted 90 providers… (yup 90!) Can be changed to: tinyurl, is.gd, or twurl from the TD Settings/Services window; Can manage multiple Twitter accounts; easy links out to: Twitter, Facebook, MySpace. of the truncating darlings. SeesmicDesktop 0.6.air is the default.

Enterprise Management 40

Enterprise Management Marketing Management Service Paid Search Agency 40

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. DuckDuckGo was created in 2008 by Gabriel Weinberg, and is best known for its focus on user privacy. You’ve likely heard of some of these, but there should be some new ones, too!

Paid Search Agency 227

Paid Search Agency Privacy Advertising Agencies Transparency 227

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. And of course product improvement ideas are important. link] Ian Greenleigh Great post, Kevin.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# There’s been a bit of news about it recently.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). link] #SMM [link] Face to Facebook RT @jaybaer Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Online Marketing Institute

JUNE 15, 2009

We ran an outreach campaign recently for a viral video (well, we wanted it to go viral thus some very targeted outreach). The crew at SEOmoz actually covered our pitch strategy in post: [link] If you read the thread, there are details on how we did the blogger outreach campaign. How NOT to pitch a blog - Online Marketing Blog [.]

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

MAY 25, 2010

Which Are You Providing I see 17 online marketing services that small and medium agencies (especially PR-focused firms) could credibly offer clients, if they made the effort to build competency: Search Taxonomy Analysis Search Opportunity Audits Search Engine Optimization (not super duper hard core SEO, but intermediate level) Blogger Outreach Influencer (..)

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. JB : In addition to influencer outreach, how can companies engage in influence mining for customer service?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

ConvertKit

AUGUST 31, 2020

He started to focus on outreach as much as he did playing guitar. And to provide stability and support their families, they all had creative freelance businesses (Ryan quit his first job out of college at an ad agency and started his own design business full time in 2008). Ryan was able to separate himself from the no’s.

Paid Search Agency 140

Paid Search Agency Merchandising Opt-out Outreach 140

Online Marketing Institute

JULY 9, 2009

Thought leadership-based lead generation tactics -- such as educational Webinars -- combined with good old fashioned sales outreach must be defined and put in place. Its in this phase that interaction with the organizations sales team becomes paramount. Government is Where It’s.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Biznology

SEPTEMBER 10, 2013

While it may well be important to have the top-100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. Read more… Blogger outreach is scary — I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Well, we met with the growth team of Facebook. I have no brains or any of that, it was all luck for me. I had no clue how to market them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Well, we met with the growth team of Facebook. I have no brains or any of that, it was all luck for me. I had no clue how to market them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? It helps educate its members, not every person practicing “PR&# is actually a member or even knows the PRSA code of ethics, so the outreach has to go above and beyond membership to help improve the situation.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

APRIL 13, 2010

See my review of the iPad review here) This content would also make a fantastic Facebook application. You've got to take the time to tailor what to say, how to say it and when to follow-up…this works in sales, with media outreach and new business proposals. (I also recommend it on the iPad. Alright, your turn.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Engagio

NOVEMBER 11, 2020

One that aligns Marketing AND Sales outreach across channels. Relationship : Understand the context and history of previous sales outreach and efforts. Finally, companies can focus their sales teams on accounts that are highly qualified AND are showing buying behaviors AND don’t have existing sales outreach.

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Convince & Convert

APRIL 5, 2012

. “The key: instead of paying for likes, the studio put its resources into creating rich-media elements that far outstrip the ambition of simple games and other movie collateral, such as an interactive tour of the source novel’s capital, which was accessible through Facebook, Twitter, and YouTube.” This is the audible sigh.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Biznology

OCTOBER 25, 2011

You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe. Talk about expanding your field!

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Convince & Convert

JULY 22, 2010

To raise funding, they developed a variety of programs to expand their outreach, including The Team in Training Program , which offers group training to those interesting in running a marathon to raise money for the cause.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. Share this on Bebo.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Social media marketing itself began emerging as a hot trend at the end of 2008. Social Media Marketing Trends. Almost a decade ago? Time flies.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc. 30 Women Shaping B2B Tech Marketing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. 30 Women Shaping B2B Tech Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Biznology

SEPTEMBER 22, 2015

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. ” Honestly, I had almost given up hope until I have been able to align myself with clients who really get what influencer outreach is. Influencer outreach is like any other sales cycle, right?

Blogger 80

Blogger Outreach Media Public Relations 80

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. My best friend works at a big firm and she said it to me best once: “Well, I'd love to understand how to Facebook but my boss will kill me if she finds out I'm doing work that isn't billable to the client.

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. The next day they asked again for contact info, this time on Twitter, and apologized for having missed it on Facebook.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Webbiquity

APRIL 27, 2021

Facebook was opened up to the public in 2006. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Print: Newspaper circulation recently dropped to its lowest level since 1940 , and revenue plunged 62% from 2008 to 2018. YouTube got started in 2005.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. link] #SMM [link] Face to Facebook RT @jaybaer Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 92% said they personally use LinkedIn, versus 56% on Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

readwrite

JUNE 5, 2014

” See also : How Pinterest Is Slowly Learning To Make Money Outreach takes time and manpower. If you look at the companies on Facebook and Google who use cost-per-click, they’re less about “beautiful” and more “made you look.” Dozens of Pinterest employees came from Facebook. Anything goes in the Wild West. “In

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Cost Per Click 52

readwrite

JUNE 5, 2014

” See also : How Pinterest Is Slowly Learning To Make Money Outreach takes time and manpower. If you look at the companies on Facebook and Google who use cost-per-click, they’re less about “beautiful” and more “made you look.” Dozens of Pinterest employees came from Facebook. Anything goes in the Wild West. “In

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Cost Per Click 52

Convince & Convert

JULY 9, 2010

More from Convince and Convert Social Media – Your Customers Are Talking About You Online Taking Consumer Reviews Viral with Facebook Amp Up Email Results with Honeymoon Segmentation Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Social Media (..)

Personalization 122

Personalization Paid Search Agency Transparency PR 122