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What Is Social Media Automation? Definition, Best Practices, and Top Tools

Martech Advisor

Social media automation is defined as the process of automating social media activities to optimize the results derived from social media channels. It helps marketers save time and effort spent on managing social platforms, engaging with prospects, and enhancing brand awareness. Table of Contents.

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How to Recession-Proof Your Content Marketing Strategy

ClearVoice

And while that definitely is true, you can also be certain that unless you’re in the middle of one, the threat of a recession is always looming. Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Marketing is Essential During a Recession. Click To Tweet.

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? Bethany Chambers , North Coast Media . 4), complement to paid advertising (no.

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Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

Welcome to the Marketer Of The Month blog! We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The evolution of content marketing since 2001 – building and monetizing an audience. The evolution of content marketing since 2001 – building and monetizing an audience.

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Best Link Shorteners Reviewed: Bitly vs. TinyURL vs. BL.INK

ClearVoice

There are many tools and applications available to help marketers and content creators produce more quality content, and that includes link shorteners. Whether it’s a blog post, marketing email, or even a YouTube video description, using link shorteners is incredibly useful. marketing #contentmarketing Click To Tweet.

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Voice Search Strategy: What Marketers Need to Know Now

Hubspot

Thank goodness for voice search, am I right? Although, here's the thing about voice search: A ccording to the 2016 State of Inbound report , a huge number of marketers are making SEO their #1 priority. But how does voice search fit into that strategy? Are marketers even thinking about it yet? That's great.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.