The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

WebMarketCentral

SEPTEMBER 23, 2008

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. What separates effective navigation from poor design?

Design 20

Design Marketing Websites CMS Development Best Practices 20

Leading Results Rambings

AUGUST 4, 2013

Google and Bing both continuously optimize to minimize the effectiveness of most of the common SEO techniques. Google/Bing changes the factors. Con - it takes time energy and resources to produce good content (everything of value costs time and/or money). 3 – Publish Great Content. differentiation).

Lead Ranking 55

Lead Ranking B to B Lead Scoring Advertising Agencies 55

Industrial Marketing Today

JUNE 8, 2010

Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money. What has worked for you?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 23, 2010

It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Versium

AUGUST 14, 2018

Prospect list scoring — organizations can upload and score existing prospect lists, so they can market to the most likely candidates for making purchases while slashing marketing costs. That doesn’t rule out the need for marketing, Versium’s Matty contended.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Prospect list scoring — organizations can upload and score existing prospect lists, so they can market to the most likely candidates for making purchases while slashing marketing costs. That doesn’t rule out the need for marketing, Versium’s Matty contended.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc. link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product?

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. Pissing off Google.) Programs can be run completely online. Between hosting and implementation, there is no doubt that there are substanial costs involved. Pissing off Google.&# Pissing off Google.&#

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Single Grain

SEPTEMBER 26, 2019

Ranking #1 for important keywords on Google is a goal for most marketers and business owners, but I think you should go bigger than the top spot alone. In this post, I’ll tell you a few ways you can control page 1 of Google, not just rank on it. For better or worse, featured snippets are taking over Google search results.

Lead Scoring 99

Lead Scoring Lead Ranking Google Paid Search Agency 99

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. 1) Your Own Marketing Sucks. We've grown from two to thirty-two people and the majority of our clients have found us through our online marketing. I have hundreds of stories like this.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Hubspot

AUGUST 5, 2014

Channel Marketing Associate, HubSpot. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Head of Marketing for HubSpot Labs, HubSpot. Senior Director of Online Marketing, Stone Temple Consulting. Alec Biedrzycki. Mark Traphagen.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Hubspot

NOVEMBER 11, 2012

Next, we have Steve Haase , an ecommerce inbound marketing consultant with HubSpot, who helps new customers gain some serious marketing superpowers. He served from 2002-2008 in the Navy Band in Washington, D.C., He served from 2002-2008 in the Navy Band in Washington, D.C., billion in 2016.

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 31, 2010

How do you solve Social Media Tool Exhaustion? P.S. My time in Shanghai wasn’t all work. Bliss-001 03/08 500 Fifth Ave., Suite 1010, New York, NY 10110 Terms and Conditions Privacy Policy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Social media was all the rage, and blogging was, well, old and worn out.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Martech

FEBRUARY 24, 2022

Key metrics include cost-per-lead by ad source, as well as lead conversion rate by employee. Severna Park, Maryland-based CallTrackingMetrics was founded in 2008. Santa Barbara, California-based Invoca was founded in 2008. CallTrack captures and identifies call numbers, locations and sources; records calls for review.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Google isn't going to be enough forever.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Buzz Marketing for Technology

JULY 24, 2008

Patron Technology - the leader in e-mail and online marketing for arts & culture. April 2008. March 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. Posted at 12:05 PM in General E-marketing | Permalink. |. July 08, 2008. June 26, 2008. June 25, 2008.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Content Marketing Institute

NOVEMBER 19, 2017

The first page of each contains: Relevant quote by a recognized online marketing expert. Marcus Sheridan, also known as The Sales Lion, was one of the pioneer content marketers. If you search Marcus Sheridan on Google, it presents over 599,000 links. The checklists have a consistent structure. David loves irony.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). I recently heard a poignant expression, “you are your Google results”. With the low/no cost of entry, it does cost time – your time. It is a slow moving shift, however it is a juggernaut and unstoppable.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

FEBRUARY 23, 2010

People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid. So regardless of how you use Twitter, you need to factor into the equation the cost of lost followers, and a need to continue to acquire new followers. All rights reserved.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 20, 2010

And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters. Please note that Jay’s post only covers a snapshot of the findings. power to the people ? power to the people ?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Ambal's Amusings

AUGUST 27, 2009

B2B Marketing Fundamentals Don't Change. Eccolo Media 2008 B2B Technology Collateral Survey. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Eccolo Media 2008 B2B Technology Collateral Survey. Offer demos or low-cost or free needs assessments. in January 2008.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

NOVEMBER 8, 2010

Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). Cost per prospect – given only a certain percentage of targets become prospects, what is the true cost you are paying for a prospect. Oct, 2010 at 9:39 am A comment and a question.

Startups 40

Startups B2B Marketing B2B Planning 40

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. Meanwhile, Facebook comes along and sees a revenue model that’s not based on the banner ad, but rather on Google’s pay-per-click model (which businesses prefer because it mitigates financial risk). Facebook rolled out their iPhone app in August, 2007.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. Google has dis-intermediated the content business. Okay, okay.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! Mike you are a helpful marketing genius. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

AUGUST 26, 2010

Schoenfeld says that the original RowFeeder project was intended to integrate into Google Spreadsheets (and it still does), but the recent addition of Excel tie-ins open up the user base substantially. “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said. Im Jay Baer.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

AUGUST 18, 2010

There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. It's that until Google analytics develops a social media monitoring tool, they're left with using social media marketing in much the same way a kid plays jacks. All rights reserved.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. It's that sometime during the last few years, we've started to consider lying acceptable and that's been done at the cost of decreased trust.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well.

Social Media 155

Social Media Media Paid Content Work Management 155

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( The first website in the organic results in Google has an average clickthrough rate of 28.5%, which drops to 2.5% On average, it takes 3-6 months for a site to rank on Google (though the more competitive your industry, the more time it will take to rank your site).

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59