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How to Survive the Next Google Algorithm Update

seo.co

At least, that was the latest count in 2018 when Google was still transparent about the changes. Webmasters always view Google updates with dread as all their hard work dissolved with just one snap. But what do you do when Google updates its algorithm, which can be as many times as ten per day? Ten times per year?

Google 98
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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. What to do: Audit your existing martech stack for cost and features. Across the board, 88% doubled down on digital.

Insiders

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. Average Cost Per Click decreased by more than 60 percent. billion unique monthly views. Aggressive testing of ad copy.

SEM 222
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10 rules for successful metaverse marketing

Martech

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Factors to consider: Who is spending time on the platform, how are people spending their time on the platform, and what is the cost (money/time) to spend time on the platform? I knew immediately that the platform offered something extraordinary.

Rules 144
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What Marketing Leaders Should Do NOW to Prepare for a (Possible) Recession

B2B Marketing Directions

A Google search yesterday using the term marketing in a recession produced more than 4 million results even when I limited the search to the past three months. For example, the "Great Recession of 2008-2009" is widely regarded as the worst economic downturn since the Great Depression of the 1930's.

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Don’t Cut Your Marketing Budget in a Recession, as seen on HBR

6sense

Right now, advertising agencies are struggling to stay afloat, and Google and Facebook are reporting substantially lower ad revenues as marketing spending dives with the business cycle (cyclical marketing). Let’s begin by taking a look at the various categories of marketing costs. R&D and new product launches.

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10 rules for successful metaverse making

Martech

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Factors to consider: Who is spending time on the platform, how are people spending their time on the platform, and what is the cost (money/time) to spend time on the platform? I knew immediately that the platform offered something extraordinary.

Rules 98