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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

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B2B Demand Generation Predictions for 2021

The Point

Statistics show that video content will account for 82% of total internet traffic by 2022 (Facebook and LinkedIn being the top two platforms for video marketing, now ahead of YouTube). “B2B lead conversion rates are hovering around 2%, meaning that 98% of traffic (paid and earned) isn’t converting.

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

Even without a super high-tech solution, putting lots of thought into personalising content for different buyer personas will bring better engagement and conversion rates. According to Ryan Rimsnider , Taco Bell's senior manager of social strategy: “[We] saw the opportunity to start contributing like a fan or YouTube creator would.

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Content Goblins

Kevin Indig

For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). From 2008 to 2018, US publisher revenue nosedived from $37.8b ⏰ Big news : on Thursday, I'm launching Growth Memo Premium!

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

Audience reach and engagement grew, and the conversion rate took the hype for Copilot and other Microsoft software. It conducted the influencer marketing campaign primarily across platforms such as Instagram, YouTube, and TikTok. It created a buzz among the B2B SaaS and IT industries.

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Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

And they’ve been doing it every year since 2008, which makes the trending data particularly useful. Did you know that e-mail still has a significantly higher conversion rate than any other B2B Web traffic source? Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase of 7% from 2012.