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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%). The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values. Non-tech marketers will spend more on content development and organic social media.

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What Are the Benefits of an MBA Degree in 2020?

Webbiquity

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. They should be able to analyze and understand the financial and economic environment and build strategies accordingly. Guest post by Mathew Jade. Businesses that have focused on innovation and branding have done particularly well.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. And practically, for business buyers, they want relevant content. Banner ads? Emotionally, people want to feel special.

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Welcome to Blogging for Business Week!

Webbiquity

Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. 37% of marketers say blogs are the most valuable content type for marketing. Forbes ). • NewsCred ). •

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The Entrepreneur Interview Series #1: Mark Galloway, OppSource

Webbiquity

Year founded: 2008. Mark Galloway: For sure email combined with digital thought-leadership content to a scrubbed list of ideal customers was the most effective. The Company. Funding rounds: Raised more than $3M since June 2017.

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. However, they were more ad than content.

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Accomplish More, Stress Less – Five Ways to Be More Productive

Webbiquity

No, people were already very busy back in 2008-2009; but the great recession magnified this. While there’s an entire book devoted to this strategy, to grossly oversimplify, the Pomodoro technique involves working in short 25-minute bursts of concentrated effort, punctuated by five-minute breaks. The Pomodoro Technique.

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