Industrial Marketing Today

JULY 29, 2010

The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue. Just 59% of companies now measure customer engagement; 36% do not. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Content Marketing Institute

DECEMBER 5, 2017

How Financial Services Companies Build Relationships Through Content. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. Widen: Online courses bring higher customer retention rate.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Industrial Marketing Today

AUGUST 17, 2010

To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

B2B Digital Marketer

MARCH 26, 2021

As part of your marketing strategy, you need to think clearly about the buyer’s journey, the right touchpoints, how to digitize those appropriately, and how it all connects. Many companies trying to sell solutions don’t have industry context because they never worked in a contact center. Account Based Marketing Strategy.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Lead Ranking B2B Thought Leadership 52

Customer Experience Matrix

NOVEMBER 15, 2007

This is a brand new, SAS-developed module, set for release in December with initial deployments in first quarter 2008. SAS says it intends to tightly integrate RDM and Interaction Manager during 2008, but hasn’t worked out the details. Flows are then made available to customer touchpoint systems as Web services using J2EE.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

chiefmartech

AUGUST 1, 2016

Creativity matters more — how you apply that technology in the service of brilliant and compelling campaigns, programs, and customer touchpoints. Of the companies who participated in this study, 66% currently have a chief marketing technologist in place. 2008) and Rise of the marketing technologist (2010).

Stats 40

Stats Planning Marketing Management Case Studies 40

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) is defined as the net profitability associated with a customer’s lifecycle with the company. The projection, in turn, depends on your company’s technology stack and predictive analytics capabilities. 7 Tips to Optimize CLV. What is Customer Lifetime Value (CLV)? Definition.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Marketing Insider Group

JUNE 15, 2020

Scott has published the chiefmartec.com blog since 2008 and speaks at many industry events including the MarTech conference (which Scott leads as program chair) a major industry event with both East and West Coast venues. I believe that is a key to building a great company of the 2020s and beyond.

Work Management 269

Work Management Marketing Automation Services Marketing Management Paid Search Agency 269

ClearVoice

JANUARY 29, 2024

The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. Product tutorial videos: Companies may adjust their product tutorials based on viewer comments and suggestions to meet audience expectations. There’s something about Legos.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Customer Experience Matrix

NOVEMBER 20, 2012

In his classic Harvard Business Review article Marketing Myopia , Theodore Levitt argued that railroad companies could have survived the rise of the automobile had they considered their business to be providing transportation, not running trains. The content may be an actual message or a pointer interpreted by the touchpoint.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Martech

FEBRUARY 24, 2022

Severna Park, Maryland-based CallTrackingMetrics was founded in 2008. Infinity offers full visitor journey attribution, call recording and visitor-level call tracking for granular visibility on channel performance when a phone call is a touchpoint. Santa Barbara, California-based Invoca was founded in 2008. CallTrackingMetrics.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Unbounce

MARCH 13, 2023

That’s led to monster campaign results for the companies that use his services—and Jeff’s well-earned reputation as the handyman who can fix anybody’s marketing. If he’s working with a window installation company, for example, he typically sees a 35% conversion rate (inquiry) with Smart Traffic—with an average close rate (final sale) of 50%.

Conversion Rate 52

Conversion Rate Paid Search Agency Advertising Agencies Ad Agencies 52

Salesforce Marketing Cloud

OCTOBER 17, 2023

I learned the importance of lead nurturing back in 2008. Share more about your point of view with downloadable guides and company events, and end with calls to action to learn more about your product in greater detail. Get deals done, make customers successful, and help your company grow. Here is how I approach it 1.

Sales Management 59

Sales Management Lead Nurturing Top of Funnel Lead Ranking 59

Single Grain

JULY 16, 2020

The performance of every company is now measured online (or will be soon), so you can’t really ignore customer loyalty. Of course, this is also good advice anytime things go a little awry (like the 2008 recession or whenever unemployment rates get higher, etc.). Chatbots emphasize the company's brand and image.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Hubspot

FEBRUARY 7, 2019

Achor -- who's positive psychology research has been published in Harvard Business Review, The Journal of Personality and Social Psychology , and in his own books, including The Happiness Advantage -- has worked with over a third of Fortune 100 companies , as well as the NFL, the NBA, and the White House. Encourage employee check-ins.

Peer-to-peer 76

Peer-to-peer Thought Leadership Positioning Training 76

Content Standard

OCTOBER 15, 2018

That was 2008. Yet the modern marketing experience is by its very nature multichannel, consisting of a vast array of touchpoints that add up to create an overarching brand story. To summarize, marketing leaders need enterprise-wide visibility into all brand touchpoints, stat. What Your Lack of Visibility Is Really Costing You.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. Now I’m onto my next company, and yeah, I mean, I think, where do things go?

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

Single Grain

JULY 31, 2019

According to the IAB Mobile Advertising and Revenue report for 2008 Q2, nearly three quarters of all Internet time (71%) is spent on a mobile device: So it’s no wonder that the mobile advertising spend now accounts for two-thirds of the overall digital spend. Click here to download your free guide right now! Get A Free Consultation.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Paid Search Agency Advertisements 100

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). This would allow us to stop giving undeserved credit to the last or first campaign or touchpoint logged in the chosen system of record.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

DECEMBER 19, 2017

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. Social media marketing itself began emerging as a hot trend at the end of 2008. Almost a decade ago?

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

B2B Marketing Zone Posts

DECEMBER 1, 2010

Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

MARCH 18, 2010

Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams. The average Facebook member becomes a fan of just two companies per month, yet is exposed to thousands of brands during that same period.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. This could be very useful for some of the monitoring and metrics that we are doing with our touchpoints. Disclaimer: I tweet and blog for the company. Type any domain and scan the site.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. This could be very useful for some of the monitoring and metrics that we are doing with our touchpoints. Disclaimer: I tweet and blog for the company. Type any domain and scan the site.

Social Media 40

Social Media Paid Content Tools Media 40

Hubspot

APRIL 23, 2015

Mary Meeker predicted this moment in 2008, and a wealth of other experts agree with her that desktop internet use will continue to level off as mobile rises. Don’t lament these ecommerce companies just yet, though, for being so money focused. We are currently at the internet tipping point in which mobile and desktop use runs parallel.

eCommerce 28

eCommerce Case Studies Touchpoints Amazon 28

Martech

FEBRUARY 25, 2022

Founded in 2019 after IBM Watson Marketing separated from IBM as a standalone company, Acoustic powers thousands of marketing teams in more than 70 countries, sending more than 4 billion messages every week. Founded in 2008, Act-on currently employs 200 people across its Portland and Reading, U.K. Acoustic Campaign (via Acoustic).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Outgrow

JUNE 11, 2020

Not to mention, the top 30 companies in Israel rely on them for their online endeavors. Case Study: In 2008, Tnuva (Israeli Food Processing Company) launched 2 new flavors of their white chocolate, Yolo. Also, they have an all-round digital marketing solution to target users at every touchpoint on the internet.

Paid Search Agency 52

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 52

Single Grain

DECEMBER 6, 2019

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 80% say they are more likely to do business with a company if it offers personalized experiences.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145