Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Content Marketing Institute

DECEMBER 5, 2017

Thanks to the copious amounts of customer data Energy University collects at touchpoints in the learning management system, Schneider Electric is better able to understand who the potential customers are and their needs, so they can be matched to the right products and solutions. And many of them do just that.”. dawnpapandrea Click To Tweet.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Customer Experience Matrix

NOVEMBER 15, 2007

This is a brand new, SAS-developed module, set for release in December with initial deployments in first quarter 2008. SAS says it intends to tightly integrate RDM and Interaction Manager during 2008, but hasn’t worked out the details. Flows are then made available to customer touchpoint systems as Web services using J2EE.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

B2B Digital Marketer

MARCH 26, 2021

As part of your marketing strategy, you need to think clearly about the buyer’s journey, the right touchpoints, how to digitize those appropriately, and how it all connects. I think of 2008, when there were a great recession and businesses were shutting down, there was stagnation in programs.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Lead Ranking B2B Thought Leadership 52

chiefmartech

AUGUST 1, 2016

Creativity matters more — how you apply that technology in the service of brilliant and compelling campaigns, programs, and customer touchpoints. 2008) and Rise of the marketing technologist (2010). Marketing technology by itself isn’t the singular secret to marketing success.

Stats 40

Stats Planning Marketing Management Case Studies 40

Martech Advisor

DECEMBER 6, 2019

This means, from 2004 to 2008, for 4 years, the company focused on user acquisition because they knew that once they have enough users advertising on their platform, the net CLV for each customer will be much higher in the long term. For example, did you know that Facebook turned profitable in 2009? Nurture and develop brand advocates.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

SpotMe Blog

JUNE 13, 2023

Using creativity and technology to engage audiences in a personal, participatory, and immersive way, MCI is creating “human-centric and multichannel touchpoint solutions to engage and bring people together.”

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Marketing Insider Group

JUNE 15, 2020

Scott has published the chiefmartec.com blog since 2008 and speaks at many industry events including the MarTech conference (which Scott leads as program chair) a major industry event with both East and West Coast venues.

Work Management 269

Work Management Marketing Automation Services Marketing Management Paid Search Agency 269

ClearVoice

JANUARY 29, 2024

The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. There’s something about Legos. They never get old, and fans encompass all ages from all parts of the globe. To rally support for their builds, creators promote their creations online.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Customer Experience Matrix

NOVEMBER 20, 2012

Portrait itself brought an agglomeration of previous acquisitions, having expanded its original customer relationship management system by purchasing Quadstone analytics in 2005 and Million Handshakes marketing automation in 2008. The content may be an actual message or a pointer interpreted by the touchpoint.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Martech

FEBRUARY 24, 2022

Severna Park, Maryland-based CallTrackingMetrics was founded in 2008. Infinity offers full visitor journey attribution, call recording and visitor-level call tracking for granular visibility on channel performance when a phone call is a touchpoint. Santa Barbara, California-based Invoca was founded in 2008. CallTrackingMetrics.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Unbounce

MARCH 13, 2023

Jeff decided to fully move into digital marketing during the financial collapse of 2008, when businesses were struggling to afford more traditional channels like radio and television. Jeff stresses that every touchpoint of the sales and marketing funnel needs to be effective.

Conversion Rate 52

Conversion Rate Paid Search Agency Advertising Agencies Ad Agencies 52

Customer Experience Matrix

NOVEMBER 15, 2012

This includes the touchpoints (customer-facing execution systems), such as Web sites and call centers, and other systems with relevant data, such as order processing and marketing databases. Connections to touchpoints are typically through Web Services calls; connections to other sources are usually made through API calls and SQL queries.

Marketing Management 120

Marketing Management Marketing Automation Services Multi-Channel Touchpoints 120

Salesforce Marketing Cloud

OCTOBER 17, 2023

I learned the importance of lead nurturing back in 2008. This relationship-building is the force behind lead nurturing. We match the interest level of the prospect and earn the right to ask for more, one small step at a time.

Sales Management 59

Sales Management Lead Nurturing Top of Funnel Lead Ranking 59

Single Grain

JULY 16, 2020

Of course, this is also good advice anytime things go a little awry (like the 2008 recession or whenever unemployment rates get higher, etc.). Bring all the customer touchpoints together in a centralized system, and enable your employees to act on the information and provide the best experience to the customer.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Hubspot

FEBRUARY 7, 2019

The timing was intentional -- Achor wanted to examine employees who were experiencing high stress, and the firm's employees were still dealing with challenges following the banking crisis in 2008. I'd say that sounds like high stress to me.

Peer-to-peer 76

Peer-to-peer Thought Leadership Positioning Training 76

Convince & Convert

SEPTEMBER 20, 2010

– Posted using Chat Catcher [link] smartysays (TouchPoint) Twitter Comment RT @abneedles: Growing body of data proves social media efficacy in #B2B marketing. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link to post]? All rights reserved.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Content Standard

OCTOBER 15, 2018

That was 2008. Yet the modern marketing experience is by its very nature multichannel, consisting of a vast array of touchpoints that add up to create an overarching brand story. To summarize, marketing leaders need enterprise-wide visibility into all brand touchpoints, stat. What Your Lack of Visibility Is Really Costing You.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). This would allow us to stop giving undeserved credit to the last or first campaign or touchpoint logged in the chosen system of record.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Heinz Marketing

FEBRUARY 8, 2021

The ABM platform, or the ABX platform category feels a lot like marketing automation did circa 2008, 2009, where it’s finally getting to the point where there’s an understanding of what are the capabilities that are needed, and there’s a relatively small, finite set of key players that you need to look at.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

Webbiquity

DECEMBER 19, 2017

Growing amounts of data from an increasing number of touchpoints will be combined, analyzed, and acted upon to support other trends here (such as personalization). Social media marketing itself began emerging as a hot trend at the end of 2008. “Marketers are increasingly data-focused and data-driven. Almost a decade ago?

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Buying journeys are complex, touchpoints are plentiful, and it's important to scale what works. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Buying journeys are complex, touchpoints are plentiful, and it’s important to scale what works. 30 Women Shaping B2B Tech Marketing. Always data.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

B2B Marketing Zone Posts

DECEMBER 1, 2010

This is up from 16% in 2008. Increase Sales by Improving Customer Touchpoints - Sazbean , November 30, 2010 You may think improving your website or your point of sale system or even your after-sales service will help increase your sales. Blogging varied by industry type. Tweet This! They most likely will.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

MARCH 18, 2010

Do you have systems in place that allow you to plug in all these new customer touchpoints and communications into enterprise-wide systems? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. SM is here to make communication more human, scalable and actionable. I like your FB group as a newsletter analogy.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Single Grain

JULY 31, 2019

According to the IAB Mobile Advertising and Revenue report for 2008 Q2, nearly three quarters of all Internet time (71%) is spent on a mobile device: So it’s no wonder that the mobile advertising spend now accounts for two-thirds of the overall digital spend. They can also access the playlist through Spotify after leaving the store.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Paid Search Agency Advertisements 100

Convince & Convert

SEPTEMBER 21, 2010

This could be very useful for some of the monitoring and metrics that we are doing with our touchpoints. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] Josh Gunkel This is a great summary of tools. I am excited to try out SWIX and will be watching for your post about it. All rights reserved.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Hubspot

APRIL 23, 2015

Mary Meeker predicted this moment in 2008, and a wealth of other experts agree with her that desktop internet use will continue to level off as mobile rises. The internet’s purpose has always been to democratize information –– and now, its helping ecommerce businesses democratize their product offering across possible touchpoints.

eCommerce 28

eCommerce Case Studies Touchpoints Amazon 28

Online Marketing Institute

OCTOBER 31, 2010

This could be very useful for some of the monitoring and metrics that we are doing with our touchpoints. August 12, 2010 (768) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] Josh Gunkel This is a great summary of tools. I am excited to try out SWIX and will be watching for your post about it. All rights reserved.

Social Media 40

Social Media Paid Content Tools Media 40

Martech

FEBRUARY 25, 2022

Founded in 2008, Act-on currently employs 200 people across its Portland and Reading, U.K. The seamless integration and visibility of data enriched by AI across marketing and sales create a frictionless customer experience between digital and human touchpoints. Act-On’s transactional event-triggered email solution (via Act-On).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Outgrow

JUNE 11, 2020

Case Study: In 2008, Tnuva (Israeli Food Processing Company) launched 2 new flavors of their white chocolate, Yolo. Also, they have an all-round digital marketing solution to target users at every touchpoint on the internet. And with a strong content strategy, Jeel was able to connect with the target audience at every touchpoint.

Paid Search Agency 52

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 52

Single Grain

DECEMBER 6, 2019

Moreover, the younger audience favors other methods of communication and prefers to deal with less touchpoints when engaging brands. Omnichannel marketing is the process of marketing across multiple platforms (such as social media, apps, email and blog) so you can connect with prospects on more touchpoints. 36) Long-Form Content.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145