Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Don’t sell. Don’t interrupt.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Buzz Marketing for Technology

JUNE 27, 2008

June 27, 2008 | Permalink. |. Its just TOO MUCH information to absorb, even for someone like me who prides herself on her information management skills. And again, Im an information glutton. June 25, 2008 in knowledge management , knowledge sharing , professional development , Web 2.0 | Permalink. |.

Web 2.0 100

Web 2.0 Wiki Work Management Tagging 100

Buzz Marketing for Technology

JUNE 27, 2008

Monday, June 16, 2008. Younger workers embrace new technology because it is new and the intrinsic value of anything new, whereas older workers adopt it either because it is required (through policy or, informally, required to stay within the organizational power structure) or because it is demonstrated to achieve results (later adoption).

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Verticals 100

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Branding is an expense item like the rest of marketing. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 13, 2010

It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? It is the younger generation that Tom mentions as possible change agents who use web 2.0 Supernova 2008 - Interview with Umair Haque. Enterprise 2.0

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic. The tone is a bit spammy at times, but the information is valuable.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Industrial Marketing Today

MAY 11, 2010

Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s. Company news and industry SIC codes tied for third. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

AUGUST 20, 2010

Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. Anything you can do to help them find the right information quicker will score big with engineers.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

Introducing Web 2.0 But as Stephen points out, if we think about blogging instead of writing for these other purposes, it actually opens us up to even more learning and information. June 17, 2008 in productivity , professional development | Permalink. Posted by: Tony Karrer | June 17, 2008 at 06:37 AM.

Web 2.0 100

Web 2.0 Wiki Training Social Media 100

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Sounds simple, right?

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? There is no secrecy.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Buzz Marketing for Technology

AUGUST 5, 2008

Tuesday, August 5, 2008. I found Tonys model as one of "information search", or even information literacy (which those in the field of library science have really been doing a good job on formulating), but not work literacy. They are also information reformulators, however. skip to main | skip to sidebar.

Work Management 100

Work Management Web 2.0 Marketing Management Wiki 100

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

WebMarketCentral

JULY 13, 2009

Looking for ideas on how your company could expand its use of social media? Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. Many people add their company website and/or blog.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Anything Goes Marketing

MARCH 8, 2009

Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto. In today’s economy, many companies are limiting travel in order to save a few bucks. If you’re a manager or higher up, get others in your company to use it as well.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Buzz Marketing for Technology

JUNE 25, 2008

Most will start off in college, accumulating that basic information they need for their chosen field, then move on to a “journeyman&# stage in a company (or their own company) where they will learn how to apply that accumulated knowledge. This entry ( permalink ) was posted on Tuesday, June 24, 2008, at 18:26 by Brett.

RSS 100

RSS Web 2.0 Social Networks Work Management 100

Buzz Marketing for Technology

JULY 22, 2008

as a media professional, i cant understand how a company can so blatantly spam people like that. Added: March 20, 2008. Added: March 20, 2008. Added: March 20, 2008. Diigo - Improving how we find, share, and save information. Company Info. © 2008 YouTube, LLC. Great tool, I love it. mirateck. (4

Youtube 100

Youtube CAN-SPAM Privacy Policies Web 2.0 100

Industrial Marketing Today

MAY 21, 2010

Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers? Create content – It is easy to get bogged down with the design aspects of a company blog. It has to be a value exchange for people to give up their contact information to you.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Give your company a reason to reach out continuously to those who find a particular topic relevant. Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Studies have shown that people retain information quicker and longer when you engage their visual senses.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? I searched Wikipedia for information but couldn’t find an exact definition. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Buzz Marketing for Technology

OCTOBER 13, 2008

Web Worker Daily. « Fix the Enterprise 2.0 October 10, 2008. Five Moves of Power Users in Enterprise 2.0. Harvard Professor Andrew McAfee recently penned an interesting post, Should Knowledge Workers Have Enterprise 2.0 Inside a company, same rules apply. Share information with a vengeance.

Enterprise Management 100

Enterprise Management Wiki Web 2.0 Social Networks 100

Buzz Marketing for Technology

JUNE 28, 2008

Information Architecture. Intranet 2.0. The risks to relying too much on e-mail (and other systems such as shared drives) for information storage are well known: Ã? 3rd party services are usually owned by the individual not the company. Convergence. Governance. Human Resources. Internal Communications. Multimedia.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. You may be surprised by how different some of those terms are from those used within your company. How can you accomplish all that? He is the Founder & President of Tiecas, Inc. –

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Online Marketing Institute

MARCH 13, 2011

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Buzz Marketing for Technology

JUNE 27, 2008

Storage Virtualization and Data Migration » June 10, 2008. from an economy of transactions to knowledge and information." Now, in the web 2.0 Now consider the "2.0" Id argue that all that contextual information and knowledge is perhaps far more valuable that a cost-optimized customer support transaction.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. That’s good news but it also creates a credibility problem.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Buzz Marketing for Technology

JULY 24, 2008

April 2008. March 2008. February 2008. January 2008. We have other people at my company who worry about that kind of thing. *Â? Information management. See my post on free knowledge tools to get started on proper information management. Intellectual Property (4). Knowledge Management (35). Memes (10).

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Buzz Marketing for Technology

SEPTEMBER 30, 2008

May 19, 2008. I want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. chrisbrogan.com.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100