Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Online Marketing Institute

JULY 31, 2009

4) Lead scoring — in a prior post , I make the case for quantitative scoring. link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product? Posted by: Bob McCarthy | August 27, 2008 at 10:32 AM Laura - Thanks for your leadership in this area.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Much of the challenge stems from the engagement mid funnel is often seperated from point of conversion. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Buzz Marketing for Technology

JUNE 27, 2008

Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Customer Case Study: 156 Percent ROI with HP. Forrester Wave: Service Desk Management Tools, Q2 2008.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The Lead Agency

OCTOBER 4, 2017

According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019. With each topic, we have included some case studies and examples. Rocket Fuel is an AI-powered marketing business founded by ex-Yahoo employees in California in 2008.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. How do you shift the focus from you or your company to your prospects and customers?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Connect with your customers through a case study. In B2B, this marketing tactic is a case study. in January 2008. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Contently

NOVEMBER 18, 2016

In many cases, software gets implemented across a variety of functions to help handle the increasing complexity of the digital world. Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Onalytica B2B

MAY 16, 2018

There are so many companies that come out with great reports, I mean I love the Forrester reports and the Gartner reports that are spotting the trends and sharing information. The book prior to that The Amazement Revolution I had approximately fifty companies that I represented as role models and case studies throughout the entire book.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

The ROI Guy

JANUARY 17, 2011

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are. Is Marketing Too Busy?

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Today, it is a mature, widely accepted practice in both helping buyers analyze ways to reduce costs, and for vendors to make the case for change, or prove competitive advantage.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site!

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. However, this is rarely the case since there are a finite number of high quality sales ready leads in your target market at any given time. in January 2008. Suggest one ROI metric that you have found to be very effective" Read on to get their insights. Seamus Walsh.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Tony Zambito

OCTOBER 9, 2015

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content. The Forrester report, as well as others, alludes to this problem.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. That would be two strategies, not one. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Content Standard

NOVEMBER 30, 2023

Content atomization, a term first coined in 2008, is still in its infancy. This overabundance has led to 65% of marketers telling Forrester they have a significant content waste problem. 61% go on to say one-quarter to three-quarters of their content goes to waste. Making it usable often requires significant intervention.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Persuade: build a business case that gains them the approval for the project and enrolls the other people their company includes on the project team. Eccolo Media 2008 B2B Technology Collateral Survey. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Get instant email notification when white papers, webcasts, and case studies are added to our library. » Subscription Services. » Reprints. in Soapbox.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Engagio

OCTOBER 13, 2020

In both cases, Marketing can and should help. Brand affiliation — Our current use of customer advocacy is often limited to serve Marketing’s purpose e.g. using customers generate a case study or a reference. – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013. I know all this sounds hard.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Buzz Marketing for Technology

JUNE 28, 2008

billion in 2004, says Forrester Research Inc., says Charles Golvin, an analyst at Forrester. "I dont believe its the case any more," he says. Copyright 2008 Dow Jones & Company, Inc. billion text messages were sent in the U.S. last December, the latest figures available, compared with 2.1 Still, the U.S.

Copyright 100

Copyright Ad Exchange Forrester Bundling 100

Online Marketing Institute

JUNE 22, 2009

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

OCTOBER 1, 2010

Case Examples and Research Microsoft’s answer to Google Docs “ Docs.com &# uses Facebook connect as it’s “active directory&# to allow members to login and connect with their real friends. Isn't a plan (or roadmap in this case) a necessity? Or do I interpret this wrong?

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. I'd love to write up a case study on you guys when you're ready. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Please keep me posted on your progress. All rights reserved.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. . How many pages did she view while there?

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

Engagio

OCTOBER 1, 2019

In both cases, Marketing can and should help. Brand affiliation — Our current use of customer advocacy is often limited to serve Marketing’s purpose e.g. using customers to generate a case study or a reference. – Forrester Consulting. CHANGE #6: Measure Marketing and Sales Impact On Long Revenue Cycles.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Expion just compiled 8 case studies with one of our clients, Applebee's.

Social Media 157

Social Media Media Paid Content Work Management 157

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

How Acteva and IDology Achieved Significant Results with Lead Management (on-demand case study webinar). How Vindicia went from Zero to Lead Management Hero in One Day (on-demand case study webinar). Marketing Automation Market Trends 2008 (analyst report). Ten Tips for Best Practice Lead Management (eBook).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Hubspot

FEBRUARY 28, 2012

A great example of a well run, scalable social customer service program is Best Buy's Twelpforce, launched in 2008. Barn Raisers LLC has aggregated a fine arsenal of case studies on the subject -- let's dive into two remarkable examples. Well, it's not easy, but it can be done.

Social Media 28

Social Media Service Media Paid Search Agency 28

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. The Growth of Social Media: An Infographic by Search Engine Journal. Also noted: • One in four Americans watches a YouTube video every day. •

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. This is up from 16% in 2008. What is it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JANUARY 17, 2011

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Salaries are lower in certain regions (e.g. Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Metadata

APRIL 22, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. In that period, I was part of GigaSpaces. They actually created that noise.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52