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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

» Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. . 

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. As Konstanze Alex at Dell says, influencer marketing should be embedded in your ‘business as usual’ “People do not buy goods & services. Why should you be doing it?

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Regain Customer Loyalty With Content — an Interview With Jay Baer

ClearVoice

It doesn’t just maintain revenue because you’re like: Hey, I know you’re buying X and Y from us, but did you know that many of the people who have X and Y also buy Z? Consequently, people are making very different buying decisions than they made in the past. What creates positive word of mouth?

Loyalty 102
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5 Silly Things Digital Marketers Do

B2B Digital Marketer

He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands. After that success, Jay began his first solo adventure, creating Mighty Interactive – going on to become Arizona’s most successful digital strategy consultancy. Full circle!

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What marketers need to know about managing social media through an economic downturn

Sprout Social

A comparable 31% won’t complete their purchase, and 30% will buy from a competitor. She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession. If we can keep them elated, we can ride on the wave of their word-of-mouth.” It’s hard to do more with less.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

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10 Best B2B Marketing blogs for Entrepreneurs

Valasys

It helps B2B clients connect with their customers & expedites their buying cycles. Drift : Drift is a business website founded in the year 2014 & specializes in creating well-researched & unique write-ups on topics such as Marketing, Sales, SaaS, Inbound & Account-Based Marketing (ABM).