Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 5, 2010

After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 6, 2010

For example, Type N612S control valves are available in inlet sizes ¾&# through 4″ and outlet sizes 1″ through 5″ Advantages: what the features will do. In our example…Various configurations of Type N612S control valves make them suitable for a wide range of applications. and a former US construction company owner.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

AUGUST 24, 2009

For example, “content creation.” Share customer stories or provide examples to make it more interesting and help your readers connect with their own situation. For example, no software in the world can flag the error between their and there. REVEAL Adding a personal experience helps to humanize your content.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

For example, if you reference research conducted a year ago, is there a new source that will increase relevance? For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take? For example, if your company’s positioning changes and your content doesn’t match.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 29, 2010

Quelch , the Lincoln Filene Professor of Business Administration at Harvard Business School, the common characteristic shared by the top B2B Global Brands is that their “CEO is a willing brand cheerleader, loves the brand heritage, and is a great storyteller.” According to a study done by Professor John A.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Buzz Marketing for Technology

JULY 24, 2008

Enter your email address: May 23rd, 2008 in Productivity. But too often we read important stuff — how-to manuals, business and personal development guides, science and current affairs treatises, and yes, even personal productivity blogs with the same mindset. links for 2008-05-25 at DeStructUred Blog. PRODUCTIVITY.

Product 100

Product Work Management RSS Privacy Policies 100

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Kerry explains this concept very well with a realistic example. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Without passion and expertise, you will have a hard time sustaining your business blog over the long haul. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 14, 2010

BTW, this post is a working example of content curation. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Privacy Policy | Site designed by AMAInteractive a div.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 14, 2010

You can see a working example on my client, Schulte Building Systems’ site. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. Here’s an example from my post titled “Deconstructing the Four Stages of the Industrial Buy Cycle.” It also produces a great looking business blog/site with fine typography on the front end. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Buzz Marketing for Technology

JUNE 27, 2008

Written on 6/16/2008 by Steve Osborne, of TheWritersBag.com. Again, people are busy. For example, if you e-mail a co-worker and ask for a report and she sends it to you, it may or may not be appropriate to send her a follow-up e-mail to thank her (depending on the circumstances). Welcome to Dumb Little Man. If you send them â??junkâ??

RSS 100

RSS Privacy Policies CAN-SPAM Privacy 100

Convince & Convert

JULY 21, 2010

If your team uses social media at work, particularly for clients, you’ve got to have a policy. Todd Defren and Dell have both shared excellent examples to build from. The FTC encourages social media policies be in place and reviewed. Having a privacy policy or a social media policy is not enough.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Buzz Marketing for Technology

JULY 24, 2008

For example, the majority of managers in the survey said they store their most valuable information on their computer or individual e-mail accounts, with only 16 percent using a collaborative workplace such as a companyâ?? Privacy Policy. Site Map ©1996-2008 Accenture All Rights Reserved. Your Content. Terms of Use.

Work Management 100

Work Management Marketing Management Customer Surveys Privacy Policies 100

Buzz Marketing for Technology

JULY 24, 2008

denotes premium content | Jul 24 2008. Business Intelligence. Advertise Privacy policy. Cope offers a prime example of what PKM can achieve. ?The is a real and tangible example of what can happen when people are given time, support and investment to grow,? The original knowledge-management publication.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Examples include: Support for their SEO strategy. Some examples of initial goals to consider: Comments and/or trackbacks (even getting a comment may be a win at first). Before jumping on that bandwagon, consider two points.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. For example, the search term “industrial valves” yields 238,000 pages in Google. Add a link to your privacy policy in the footer. The above two web analytics are not mere statistics for your webmaster.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Buzz Marketing for Technology

JULY 24, 2008

For example, if you search through bookmarks on the term â??laying 7 by polymath22 , Feb 19, 2008 great read, mark #8 by polymath22 , Feb 19, 2008 great read, mark #9 by jacobmatthew , Apr 15, 2008 Self Improvement and Success Tips for Marketers, Small Business Owners & Entrepreneurs! laying tileâ??, Popular Tags.

Digg 100

Digg Classified Ads Privacy Policies Tagging 100

Buzz Marketing for Technology

JUNE 27, 2008

Business Advice |. Business Bloggers |. Business Directory |. Business Credit. Business Travel. Women in Business. Starting a Business. > Business Planning. Home-Based Business. Starting a Business. Women in Business. > Starting a Business. Business Guides.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Buzz Marketing for Technology

JULY 6, 2008

Business Intelligence. Luis Suarez (KM Specialist, IBM) posted 7/4/2008 | Comments (0). The reality of the 21st business is completely different to what may have been in the early 90s, for instance. " [.] Lets see that with an example. Here is the example of what I normally do. Find Members Alphabetical Directory.

Enterprise Management 100

Enterprise Management Work Management Wiki Tools 100

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. Seemingly untouchable business empires crumble and disappear practically overnight. See it here. Okay, okay.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Buzz Marketing for Technology

JULY 21, 2008

An example is the person who constantly has the radio on. For example, I have scheduled times during the day to check email. Web browsing or reading blogs for example, can easily take several hours if I’m not conscientious about it. Many people try giving up TV for a week, for example. for it in our lives.

Digg 100

Digg Television marketing Privacy Policies Work Management 100

Hubspot

FEBRUARY 28, 2012

To help ease you in to what may be an uncomfortable transition, we looked at some of the most worrisome outcomes marketers envision when getting customer service involved in social media -- and then found examples of the brands that have successfully overcome those obstacles, and what you can learn from them.

Social Media 28

Social Media Service Media Paid Search Agency 28

Online Marketing Institute

NOVEMBER 4, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40