Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

FEBRUARY 11, 2010

But, with an easier way to deliver custom content, receive full profits, get instant results, and even an opportunity to provide subscription apps instead of one-time purchases—will developers still stick with the mold Apple has pioneered, or will they break out of the box? Gaming drives a large percentage of native app revenue.&#

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Outgrow

MAY 23, 2022

They’re a blogger, they’re a writer, they’re a on TikTok. So, if you have insights into how they purchase a product, absolutely. Joe Pulizzi: So yeah, I mean, let’s see, we started the business in 2007 and in 2008, 2009, we started our, our research project. No, you don’t have to be everywhere.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. million followers on Twitter?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Activate your fans, don’t just collect them like baseball cards. It’s not viral unless it is. Linkedin is for people you know.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Buzz Marketing for Technology

JUNE 27, 2008

50 Habits of a Highly Effective Blogger. I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. a highly effective blogger would â?¦. Network with other bloggers.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Convince & Convert

JUNE 17, 2010

Also I have made some cool purchases & love to see the photos made via iphone of where people are right now. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] [link] Melba Ann Williams Luv Twitter~it is a great way to vent or just check in with friends in 140 characters. All rights reserved.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Online Marketing Institute

NOVEMBER 8, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I, for one, will be encouraging my clients to spend time at JaneNation. All rights reserved.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

SEPTEMBER 14, 2010

Actual transactions whether purchases or social transactions? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] Mike Boysen I didn’t see any real deep behavior analysis discussed here. “Tagging&# and projecting your expectations on groups is very inside out thinking.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JUNE 7, 2010

But the stories and nuggets of insight make it well worth the purchase price and then some. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Did Delivering Happiness rock me to my core? Donate just $33, and get a copy of the book, and an entry into a trip to NYC. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 24, 2010

On a near-continuous basis, consumers are asking for help making purchasing decisions. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. You’re not “selling&# you’re “helping&# – and that’s the most powerful type of selling there is. All rights reserved.

Conference 116

Conference Organization Paid Search Agency PR 116

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / Soon-to-be sophomore and official Yale blogger, Sam Jackson , puts this concept to work on his own site, where he blogs about higher education marketing trends. Think of it as Facebook for bloggers (well, before Facebook was for everyone.) Posted by: Alex | May 21, 2008 8:18 AM.

Social Media 100

Social Media Class Web 2.0 Media 100

Buzz Marketing for Technology

JULY 24, 2008

April 2008. March 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. July 08, 2008. June 26, 2008. June 25, 2008. Sites of Interest. Patron Technology - the leader in e-mail and online marketing for arts & culture. December 2007. November 2007. October 2007. TrackBack (0).

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Hubspot

JUNE 23, 2010

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. MySpace became the most popular social networking site in the United States in June 2006 and was overtaken internationally by its main competitor, Facebook , in April 2008.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. MySpace became the most popular social networking site in the United States in June 2006 and was overtaken internationally by its main competitor, Facebook, in April 2008.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 21, 2010

Social media strategists should help to do just that – build strategy – but I believe execution, especially blogger relations, needs to become part of overall media relations. eduGuru Links of the Week for November 14th, 2008 |.eduGuru There’s been a bit of news about it recently. Tyler Excellent post. Baer’s [.]

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Marketing Insider Group

JULY 27, 2015

Founded in 2008, ShopKeep is a cloud-based mobile point of sale solution for small and medium-sized businesses. ShopKeep also leverages the expertise of other small business owners as guest bloggers, using Counter Culture as a platform for knowledge exchange. These are all things that consistently perform for us.”.

Top of Funnel 100

Top of Funnel Marketing Management B2B Marketing Content Marketing 100

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Or is this just creepy? All rights reserved.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. If anything, social media is MORE important for B2B companies than it is for B2C companies. All rights reserved.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

seo.co

OCTOBER 26, 2021

A user visiting your site and seeing all your information posted in 2008 is going to consider your opinions to be outdated, and they will find a newer resource. Would you be comfortable using your credit card to purchase something through this site? As Google says, make content for your users, not for the search engines.

SEO 98

SEO Ad Frequency High Quality Lead Lead Ranking 98

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat).

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 14, 2010

By being helpful and removing friction, you're removing purchase impediments. And certainly, once you've built that bridge using usefulness and trust, your ability to then “nudge&# the consumer toward purchase via whatever mechanism make sense is a lot more effective. link] jaybaer I think it's both John.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

MAY 11, 2010

You're then using structured content to overcome purchase objections, and knock them off the fence. “Overcoming purchase objections with social content&# would probably have been better. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I'd hope for the latter. All rights reserved.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Two bloggers wrote that audience building will be a distinct skill in demand next year, while one predicted greater use of content repurposing to extend the life of older but still relevant content.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Online Marketing Institute

OCTOBER 1, 2010

Once a customer logs onto your website, then takes an action (blog comment, survey, product review or purchase, download, view video, etc.), briankissel OpenID is currently being used by Google, Yahoo, AOL, MySpace, Flickr, Blogger, France Telecom, Telecom Italia, NTT Docomo, Yahoo Japan, Mixi, Hyves, and others.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

JUNE 22, 2009

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

SEPTEMBER 8, 2010

While the erosion of the MySpace user base has been ongoing for years, the fact that it was purchased for $580 million just five years ago says all you need to know about the vagaries of online leadership. MySpace answered in July, 2008 – almost a full year later. Coincidental timing too, as Yahoo ! It’s a familiar tale.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. 20+ mind-blowing social media statistics revisited by Econsultancy. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

SEPTEMBER 21, 2010

joe [link] Joseph Manna Katie, This is fantastic information and definitely helps others who are seeking to purchase social media monitoring services and the questions to ask before hand. From a researchers perspective “used&# implies you purchased a license and were able to engage the SMT to its full potential.

Social Media 157

Social Media Media Paid Content Work Management 157

Webbiquity

JANUARY 4, 2022

Bloggers, publishers, and ecommerce site owners constantly leave money on the table, and site visitors in the dark, about elements in their photographs because there’s no easy way to tag multiple items with multiple different links. Davis Clark isn’t the first to try to answer the question, but he is approaching it from a unique perspective.

Enterprise Management 334

Enterprise Management Work Management Marketing Management Marketing Automation Services 334

Online Marketing Institute

NOVEMBER 4, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

FEBRUARY 25, 2010

I've never purchased anything from ThinkGeek. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] [link] DJ Waldow Lisa: Love it. Great story. Well written. Heck, now that I think about it, I don't think I've ever even visited *any* of their online channels. All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117