markempa

JANUARY 11, 2011

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Here’s his take: “I had a B2B communications firm from the mid-80s to 2000.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

WebMarketCentral

JUNE 30, 2009

New Sites Make It Easier To Spy on Your Friends by The Wall Street Journal Though the tone is a bit overly dramatic, Vauhini Vara makes some good points here about how you can use sites like Google Maps and Spokeo to learn things about others they may not want you to know—and how to protect yourself from the same behavior.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises.

Social Media 20

Social Media Optimization Media Web 2.0 20

The Lead Agency

OCTOBER 4, 2017

They are Google, Facebook, IBM and Amazon. Marketers have been using change detection and notification services like Google Alerts and Mention since 2003. Crenshaw Communications are a New York-based PR agency that use AI sentiment analysis tools – such as Hootsuite Insights and Google Alerts regularly.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

WebMarketCentral

SEPTEMBER 15, 2008

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

APRIL 6, 2009

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. spite of my wide-ranging stardom, readership of nearly 10 people and my 3 friends, Google still drives most of my site traffic." How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Meaning, a brand (or person) could benefit by leveraging the crowd.

Social Media 115

Social Media SEO Marketing Websites PR 115

Webbiquity

FEBRUARY 9, 2021

It takes time to build an audience and credibility with Google, but once you’ve built that it produces results over the long term. Blogging is important because, up until 2008, more people still used offline (e.g. Blogging is important because, up until 2008, more people still used offline (e.g.

Paid Content 297

Paid Content Traffic Lead Ranking Blogger 297

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. From there he started his own consultancy in 2008 that grew from 40 cents in revenue to eventually working with Salesforce, IBM, Ford, LG, Coca-Cola, and Intel. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. Pissing off Google.) Pissing off Google.&# Pissing off Google.&# Pissing off Google" [link] [link] Bruce Hendrickson Great post! You know what’s not a good idea? introduced an application-geared Internet.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Hubspot

JANUARY 7, 2014

Created: March 3, 2008. 4) Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman. Created: February 2, 2008. You’ll hear from all sorts of marketing, PR, and sales professionals about their innovations and strategies so you can perfect your own. 6) B2B Marketing.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Tom Pick's blog Webbiquity.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. There's even a Google Maps mash-up to show author locations.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Directive Agency

JUNE 24, 2019

But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. I was googling, how to get visitors to your website, and I was running into AdWords, and, you know, I started out greener than green.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. I was googling, how to get visitors to your website, and I was running into AdWords, and, you know, I started out greener than green.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Webbiquity

MAY 7, 2019

Minneapolis-based tech consultancy Agosto is today a Tier 1 Google Cloud Premier partner and cloud product development company that works with household-name clients like Groupon, HyVee, Quicken Loans, and Herman Miller. Agosto positions itself as a boutique systems integrator, Google-centric, and “born in the cloud.” The Launch.

Enterprise Management 197

Enterprise Management Work Management Marketing Management Marketing AI 197

Convince & Convert

MARCH 4, 2010

I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content. In PR, measurement has always been a finger in the wind exercise. Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

FEBRUARY 5, 2010

Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Google isn't going to be enough forever.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

APRIL 6, 2010

Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. This is especially important now that Google and Bing are incorporating social content into real-time search results). and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

WebMarketCentral

NOVEMBER 24, 2008

. #10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

Convince & Convert

APRIL 20, 2010

I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself. link] email writing My readers used 411 different search terms to generate over 510 visits (i'm rather small)… [link] jakejordan Do you search with 3+ words in Google?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

FEBRUARY 23, 2010

People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid. When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. link] [link] T.J. Im Jay Baer.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). I recently heard a poignant expression, “you are your Google results”. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

JULY 28, 2010

Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. b2b #rentention [link] Jerry Freeman 5 Ways to Turn Helpfulness Into #Marketing Greatness [link] RT @jaybaer Nice List. Im Jay Baer.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Because content is the most efficient form of marketing available. Smart, optimized content. Im Jay Baer.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

AUGUST 10, 2010

You'd be lucky to find anything about Mr. Fux online even with a google search. You'd be lucky to find anything about Mr. Fux online even with a google search. And you wanna talk “online&# influence? In time, I'll try my best to learn all I can about this “online influence&#. Listening to the consumer?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. Facebook fan pages are email newsletters 2.0 Now for more coffee. Im Jay Baer.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

MARCH 23, 2010

I'll have to check my Google numbers, all that good stuff. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Your digital folks and your traditional PR practitioners need daily inspiration…and you can’t fulfill all of those needs and run a business. If your PR firm isn’t ready for you to evolve, gently, politely ignore them.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 21, 2010

link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] link] Crushing the Myth of B2B Social Media [.] Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168