WebMarketCentral

AUGUST 17, 2009

There's lots more red meat for web analytics data junkies as well. Among his findings: organic search is the source of both the highest volume and best quality of traffic. Social traffic (e.g. StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

JULY 6, 2009

Which commonly-held beliefs about Google's algorithm are true, and which are myths? Google's SEO Starter Guide by the Google Webmaster Central Blog Google made quite a splash when it published this guide last November. Looking for a concise explanation of the different types of redirects?

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

MAY 28, 2009

How can the Google AdWords search-based keyword tool be used for competitive research? Top 10 Resources to Pass the Google AdWords Exam in a Week by SEOptimise Richard Fergie provides a helpful list of resources to help with the Google AdWords certification exam from the AdWords blog, O'Reilly , seobook, PPC Hero and other sources.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

SEPTEMBER 22, 2009

As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

APRIL 7, 2009

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Google Adwords Conversion Optimizer Explained by PPC Blog Search marketing expert Gordon Choi explains how the AdWords Conversion Optimizer works, including an illustrative example.

Adwords 20

Adwords Tactics Tips SEM 20

Buzz Marketing for Technology

JULY 22, 2008

July 8th, 2008. How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? says: July 9th, 2008 at 11:21 am. says: July 9th, 2008 at 11:56 am. says: July 9th, 2008 at 11:56 am. says: July 9th, 2008 at 3:32 pm. Rich Sloan.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

WebMarketCentral

APRIL 14, 2009

How can you use free Google tools to benchmark your search marketing performance against your competition? With that in mind, Michael McVeigh of Zeta Interactive explains how to use free Google Tools— Google Trends , Media Planner and Insights for Search —for competitive intelligence on online benchmarking.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

JUNE 30, 2009

New Sites Make It Easier To Spy on Your Friends by The Wall Street Journal Though the tone is a bit overly dramatic, Vauhini Vara makes some good points here about how you can use sites like Google Maps and Spokeo to learn things about others they may not want you to know—and how to protect yourself from the same behavior.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

JUNE 17, 2009

Exalead An alternative search engine, Exalead may not be a "Google killer" but does provide some interesting features. The top menu and right sidebar box make it simple to narrow your search to the entire web, just your PC, or Wikipedia, as well as by related terms, site type, media type and other criteria.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

MARCH 2, 2009

The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. The Definitive List (75+) of Link Building Techniques in 2008 by Search Engine People And the ultimate blog post on link building in 2008 came from (drumroll please.) Jeff Quipp.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

MARCH 30, 2009

How can you get a site indexed by Google News? And what does the future of search hold—according to Google? On the other hand, if your site’s content is of stellar quality, a Google engineer who came across it would love it. This doesn’t mean they will give you a manual boost—Google doesn’t work that way.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

MARCH 19, 2009

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

APRIL 6, 2009

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. spite of my wide-ranging stardom, readership of nearly 10 people and my 3 friends, Google still drives most of my site traffic." How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). There's even a Google Maps mash-up to show author locations.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. From there he started his own consultancy in 2008 that grew from 40 cents in revenue to eventually working with Salesforce, IBM, Ford, LG, Coca-Cola, and Intel. He has worked with the likes of Google, Starbucks, Shopify, and GE.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Webbiquity

MAY 7, 2019

Minneapolis-based tech consultancy Agosto is today a Tier 1 Google Cloud Premier partner and cloud product development company that works with household-name clients like Groupon, HyVee, Quicken Loans, and Herman Miller. Develop cloud native applications to solve unique business problems, specifically in IoT and analytics.

Enterprise Management 195

Enterprise Management Work Management Marketing Management Marketing AI 195

Convince & Convert

APRIL 6, 2010

Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. This is especially important now that Google and Bing are incorporating social content into real-time search results). Consider adding some of these to your list if they differ from your analytics results.

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

MARCH 4, 2010

I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content. In PR, measurement has always been a finger in the wind exercise. Im Jay Baer.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Remember that video is 52 times more likely to show up on the first page of Google search results, so don’t skip that part. You don’t need a film crew.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. For a niche community, that’s a feat. Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. You'd be lucky to find anything about Mr. Fux online even with a google search. You'd be lucky to find anything about Mr. Fux online even with a google search. Viral Heat data includes location, wherever available. Raj [link] esta h.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MARCH 23, 2010

I'll have to check my Google numbers, all that good stuff. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. And many of us in the social media space are guilty of that particular sin.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. Facebook fan pages are email newsletters 2.0 Im Jay Baer.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Content Marketing Institute

NOVEMBER 19, 2017

Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly , 6th Edition, by David Meerman Scott. It is always up to date.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Your digital folks and your traditional PR practitioners need daily inspiration…and you can’t fulfill all of those needs and run a business. If your PR firm isn’t ready for you to evolve, gently, politely ignore them.

Social Media 138

Social Media Media PR Webinar Metrics 138

Parse.ly

JULY 25, 2019

But even a world-class content analytics platform isn’t immune to the variable pressures of business. Our network provides us with a window into the impact of Facebook, Google, and other platforms. was reliant on traditional PR. We created a quarterly analysis, a PDF called the Authority Report, which PR emailed to journalists.

Multi-Touch Attribution 45

Multi-Touch Attribution Correlation Content Long Tail Marketing 45

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. It is very economical for a smaller PR agency or large (from $9.99 That said there are some options. Hope that helps!

Social Media 155

Social Media Media Paid Content Work Management 155

WebMarketCentral

AUGUST 3, 2009

A low-cost web analytics package with features that can't be matched by that free one everybody uses. Helpful Firefox plugins and SEO analytics tools. Clicky While there are lots of website analytics programs out there, Clicky combines powerful functionality with affordable pricing in a way few others can match.

Tools 20

Tools Best Practices SEM Adwords 20

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. At one point we discussed headline writing and what draws clicks within the social media content universe. SuzanneVara [link] Worob Thanks for sharing, Jay! Im Jay Baer.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Lisa also recently authored a guest post here on web analytics and lead scoring. Director, Marketing, Communications & PR at EndPlay, Inc. Elyse DeVries. Ale Espinosa. aespinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Lisa also recently authored a guest post here on web analytics and lead scoring. Director, Marketing, Communications & PR at EndPlay, Inc. Elyse DeVries. Ale Espinosa. aespinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

MAY 20, 2010

They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. link] [link] Joby Semmler Love the Google “7 people who came to your Web site” line – RT @jaybaer: Are You Suffering From Premature Calculation? You know all that stuff that we “like&# now? well played Jay.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

MAY 10, 2012

Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. I would imagine everyone listening to this broadcast has Google Analytics on their website, and maybe a lot of these people even ask themselves whether or not Pinterest is moving the needle for their business.

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114

Convince & Convert

AUGUST 26, 2010

Schoenfeld says that the original RowFeeder project was intended to integrate into Google Spreadsheets (and it still does), but the recent addition of Excel tie-ins open up the user base substantially. link] Komputery Sometimes I think, that people doesn`t work, but still analysing statistic, google analytics etc. Im Jay Baer.

Social Media 119

Social Media Media Webinar Metrics Work Management 119