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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

As it stands, there’s confusion as to when influencer marketing is just outright advertising. Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. Traditional advertising isn’t as effective. Why should you be doing it?

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Regain Customer Loyalty With Content — an Interview With Jay Baer

ClearVoice

Robert Stevens, the founder of Geek Squad, once said: “Advertising is the tax you pay for being unremarkable.” Fewer than 1 percent of businesses have word-of-mouth strategies. What creates positive word of mouth? Satisfaction doesn’t necessarily yield a proactive word of mouth and recommendations.

Loyalty 102
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Social media marketing isn’t a popularity contest

Biznology

Advertising the same way to all of your social media followers is akin to the pray and spray techniques of the past. We now know that different consumers react very differently to advertising tactics, and consumers also have different behaviours based on their own goals. How to Make the Most of Your Social Media Marketing with Less.

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10 Best B2B Marketing blogs for Entrepreneurs

Valasys

Founded in the year 2000, the write-ups are specialized on a wide array of topics such as advertising, podcasts, marketing training, SEO, digital advertising, online marketing, case studies, research, seminars, webinars, conferences & B2B. The blog is preferred by more than 6, 00,000 marketers worldwide.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. Will send you a ping.

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Best of 2008 (So Far) - Social Media Optimization, Part 2

WebMarketCentral

so far in 2008. The 100 top Web apps for 2008 by Webware The top 100 web applications as chosen by Webware readers, across 10 categories including browsing (e.g. by Search Marketing Gurus Contending that "An online marketing strategy includes SEO, PPC, Social Media and even Word of Mouth. tags: most popular Web 2.0

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. On June 24th, 2008, Josh Ledgard said: I agree completely. On June 25th, 2008, Sean said: thanks for the comments Josh and Bev. On June 26th, 2008, Gwynne Kostin said: Good and thoughtful post. Upcoming Events. Share This.