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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

As it stands, there’s confusion as to when influencer marketing is just outright advertising. Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. Traditional advertising isn’t as effective. Why should you be doing it?

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. Everyone, ultimately, is as ‘bad’ as each other when it comes to SM.

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Social media marketing isn’t a popularity contest

Biznology

Advertising the same way to all of your social media followers is akin to the pray and spray techniques of the past. We now know that different consumers react very differently to advertising tactics, and consumers also have different behaviours based on their own goals. How to Make the Most of Your Social Media Marketing with Less.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Im Jay Baer. All rights reserved.

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Blastoff for My New Social Media Newsletter

Convince & Convert

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Im Jay Baer. All rights reserved.

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Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

This helps me keep this blog totally advertising-free. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I’d love it if you participated, and told your friends. Im Jay Baer.

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Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. I think pitchengine and its concept is going to rock PR world.