Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Buzz Marketing for Technology

JULY 24, 2008

What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? March 9-12, 2008, Orlando, FL. Advertorials: Act Fast. Copyright © 2008 Mansueto Ventures LLC. Were talking actual life or death now. Your own life or death. When it mattered most?

Companies 100

Companies Work Management Advertorials RSS 100

Convince & Convert

JULY 21, 2010

Companies must also uphold privacy laws. because the plaintiff’s wife learned about her husband’s infidelity directly from the online florist who, despite a privacy policy on its site, sent a card to their home thanking him for his business. Been Caught Stealing Let’s start with content creation and copyright issues.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Buzz Marketing for Technology

JULY 24, 2008

Hopefully, they can act as the rationale for technology plans in schools. Again I wondered if this school really knew why they wanted the technology. In what way precisely would the education be better? So here they are. Nine fundamental reasons why I think technology is important in education. Expansion of time and place. Collaboration.

Education 100

Education Copyright Class RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Privacy Info New! . |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post: Download file. All Comments (9). Comments on Slide 1. Favorites (150) -->. Add a comment. « « Prev. Next » All comments. Add a comment on Slide 1. If you have a SlideShare account, login to comment; else you can comment as a guest.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Buzz Marketing for Technology

JULY 24, 2008

denotes premium content | Jul 24 2008. Advertise Privacy policy. The original knowledge-management publication. E-mail: Password: Forget your password? Click Here. Business Intelligence. Collaboration. Competitive Intelligence. Communities of Practice. E-learning. Enterprise Content Management. Enterprise Search. Taxonomies.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Buzz Marketing for Technology

JUNE 27, 2008

Information fatigue syndrome. Information. Information. Information. Pity the poor employee who deals with this bombardment on a daily basis! Knowledge management has been considered by many to be the solution to our information woes. But the focus on technology in most knowledge management programs has only contributed to the problem.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Martech Advisor

MARCH 11, 2020

We’ve all encountered these: Tablet-equipped sales reps with customer purchase history in their hands; ATMs that deliver foreign currencies miles away from a hometown bank; voice-controlled Alexa ordering groceries direct from Amazon or high-speed faceless checkout at Amazon Go. Learn More: Missed the Digital Bandwagon?

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

Buzz Marketing for Technology

JUNE 27, 2008

Written by Josh Catone / May 12, 2008 5:00 AM. / The official definition of crowdsourcing from Jeff Howe, is "the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call." 22 Comments. Graphic Design.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Online Marketing Institute

MARCH 30, 2011

So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers. BUT, the core of that must be original and compelling content.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Engagio

OCTOBER 1, 2019

New privacy regulations like GDPR and the rise of sales engagement tools like Outreach and Salesloft mean that many Sales teams send more emails than Marketing. This was exciting, and really helped Marketing build credibility and respect. But as we will see, this model is looking increasingly outdated in the face of modern B2B buying.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Hubspot

FEBRUARY 28, 2012

So if you're working in an industry that handles peoples' personal information -- finances, health, even something as basic as their contact information -- handling privacy is a real concern when dealing with customer service over social media. Obstacle 1: Mixing Customer Service Messages and Marketing Messages. So what's a brand to do?

Social Media 28

Social Media Service Media Paid Search Agency 28

Hubspot

FEBRUARY 17, 2012

CAN-SPAM - Short for 'Controlling the Assault of Non- S olicited Pornography And Marketing Act of 2003,' it's a law that outlines rules for commercial email, establishes requirements for commercial messages, provides email recipients with the right to make you stop emailing them, and lays out consequences for violations of the Act.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Convince & Convert

MAY 20, 2010

In fact, despite their Scrooge McDuck-level overreach on the privacy front, Facebook itself is looking to add nuance and behavior to their metrics, moving companies away from the accumulative measurement model. Second, he just didn’t “seem&# like a Machaca. This is because social media success is inherently slow , not fast.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. I had an epiphany the other day. Email is a vampire. Now I don’t mean that in the negative, “suck the life out of you” way. Skeptical of the analogy?

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

SEPTEMBER 23, 2010

The real-time Web is about seeing opportunity, and acting upon it. This is big in terms of privacy — and to open the eyes of FB users who may not want the world to see what they're writing. But there are 400 million people on Facebook,&# Gilbert said. “I want to know what they are saying, too.&# It only launched 5/3.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Buzz Marketing for Technology

JUNE 27, 2008

Friday, June 20, 2008. Thursday, June 19, 2008. Wednesday, June 18, 2008. skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. On a break. Ill be on a break from blogging for the next two weeks to concentrate on: My family My dissertation See you in a couple of weeks. at 7:59 AM.

Work Management 100

Work Management Wiki Marketing Management Training 100

Convince & Convert

AUGUST 25, 2010

The coupon has a timed code and expires in 3 days, nudging you to act. Can’t argue with your point and neither can Starbucks… BUT they can and are attempting to shift the way you ‘act’ aka surf while on ‘location’ at their venue. Why would Starbucks need their own digital network?

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Online Marketing Institute

DECEMBER 13, 2010

After all, the blogosphere at one point seemed to succumb to the allure of the statusphere and the effortlessness and trendiness of rapid-fire, micro publishing. But, something was lost in translation over the last few years… context. Today, 100 million Tweets flew across Twitter. collectively shared each month. The weapon of choice?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Martech

FEBRUARY 25, 2022

Preferred location feature allows marketers to leverage AI-determined personal locations (such as “home” and “work”) to communicate personalized messages and offers while maintaining customer privacy. Here is our list, which is organized alphabetically and not in any order of importance. Acoustic Campaign (via Acoustic).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. And why wouldn’t they be? 2) Programmatic Advertising. 3 ) Chatbots.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Salesforce Marketing Cloud

MARCH 7, 2024

Designing sales compensation plans is a delicate balancing act. Clawbacks have been widely used as part of employment contracts across many industries, particularly since the financial crash of 2008, as a means to protect a business against fraudulent activity. I can unsubscribe at any time. Sign up now Thanks, you’re subscribed!

Marketing & Strategy 52

Marketing & Strategy Work Management Marketing Management Trigger Marketing 52