Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand.

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Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Job Seeker Login. Post a Job. Employer Login. Browse Jobs. Search Jobs. Post a Job. -->. --> By Topic.

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Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Is anyone out there?

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

AUGUST 5, 2014

I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Sure, some of us started as marketing majors in college, but many marketers have taken really different and interesting career paths to end up in our profession. Below are some of our favorite stories. Rand Fishkin.

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Paid Content Work Management Marketing Management Paid Search Agency 28

Online Marketing Institute

NOVEMBER 8, 2010

And, I don’t necessarily think that’s a bad thing. There’s no shortage of social media case study posts online these days. And, I don’t necessarily think that’s a bad thing. Case studies give us examples to learn from and situations to study. All in all, it’s a great way for most to learn. B2B case studies.

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Case Studies Case Study Social Media Studies 40

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. They are either memorable, instructive, or both (hopefully). Event attendees often ask me if I have them written down, and I never have, until now. I use this a lot.

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Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

AUGUST 11, 2010

No idea what a Hoosier is. Decided to find out first-hand. Want to cheer for a historically mediocre college football team. Living near Sedona, AZ for 6 years is giving me vortex poisoning. Need to upgrade quality of locally grown corn. Everything else we own is somewhere behind us in a big truck. Arizona has been very, very, very good to us.

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Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JUNE 3, 2010

For the most part, we’ve forgiven Tyson, Clinton, Nixon (my father-in-law is still a hater), Tylenol and about 63,157 other transgressions. We’ll forgive Roger Clemens. We’ll be okay eventually with Mel Gibson. Same thing with Marion Jones. Given the scale, is that a lot? Not enough? He also apologized to the manager, Jim Leyland.

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Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

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Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found this blog from Twitter? Maybe you found this blog from Twitter? Your Twitter goals may vary. 53% of Twitter users never tweet ). Followers per tweet.

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The ROI Guy

JANUARY 17, 2011

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. But up-front purchase price isn’t everything.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Online Marketing Institute

NOVEMBER 8, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008.

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Social Media Enterprise Management Social Marketing B2B Marketing 40

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. As the credit crisis continues, organizations have been forced to tighten funding allocations in preparation for a long economic winter.

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Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter.

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Social Media Media Webinar Metrics Marketing & Strategy 149

Buzz Marketing for Technology

JUNE 27, 2008

50 Habits of a Highly Effective Blogger. I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. a highly effective blogger would â?¦. Network with other bloggers.

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Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. The most efficient way to do this today is online. Don’t be Shy. Rally third-party endorsers to help share your stories.

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Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

SEPTEMBER 14, 2010

To paraphrase Tina Turner , we don’t need another acronym. The debate on Social CRM (sCRM) could easily become a distraction. We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable.

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Convince & Convert

SEPTEMBER 21, 2010

There’s been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Absolutely.

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Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Three years ago, if Kevin Smith would have been kicked off a Southwest flight for being too fat , he would have yelled at the gate agent, written a letter, told his friends. Now, he tweeted it to his 1.6

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Conference Organization Paid Search Agency PR 116

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The ad asks us to visit timberwolves.com/manifesto. But then it gets even worse. So, I peeked at YouTube.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Social Media Marketing Dictionary: 101 Terms to Know.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Even the Merriam-Webster Dictionary started adding a few to its collection!

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / Social Media U: Take a Class in Social Media. 25 Comments. Social media. You know what these things are and you take advantage of them every day on the net. So, whats on the curriculum? Lesson # 1 Personal Branding. This is a concept that is a direct result of the internet age we live in today.

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Social Media Class Web 2.0 Media 100

Single Grain

JULY 26, 2019

These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content. Get A Free Consultation. What Is a Broken Link?

Link Building 105

Link Building SEO Ad Building Budget Programs 105

Convince & Convert

JUNE 22, 2010

How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? Would a company launch a major television campaign if the CEO had never watched TV? Social Media? This makes no sense. Lastly, the people factor is huge.

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Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the best way to get the most possible Facebook “likes&# and Twitter followers? What do you think?

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PR Social Media Paid Content Media 161

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? Like Sonny divorcing Cher (or was it the other way around?) there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.

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Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. It’s a Bird.

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Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

JANUARY 4, 2011

Sutton Anne Holland Brad Bortone Chris Heine Daniel Burstein David Kirkpatrick David Meerman Scott Jen Doyle Jeanne S. " Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. You should even reward yourself when you do your. You should even reward yourself when you do your.

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B to B Blogger B2B Thought Leadership RSS 40

Convince & Convert

MAY 26, 2010

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. Stelzner on Vimeo. What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Content Marketing Institute

OCTOBER 2, 2018

Comics are great b/c you can tell any kind of story to deliver a message or theme. Yet some brands are working with top comics creators and publishers such as Marvel Comics. OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium.

Storytelling 91

Storytelling Branding Brand Identity Advertising Agencies 91

Buzz Marketing for Technology

JUNE 27, 2008

Business Bloggers |. Sign In. | | Free Newsletters. Business Advice |. Professional Journals |. Forms & Agreements |. Industry Centers |. Business Directory |. Tools & Services. by Industry. by Geography. Business Credit. Business Travel. Franchising. Personal Finance. Sales & Selling. Technology. Women in Business. Operations.

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Work Management Marketing Management Resource Management Software 100

Convince & Convert

APRIL 13, 2010

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. “ It’s the guide from Dale Carnegie , written nearly 75 years ago. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person.

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Social Media Media Webinar Metrics Paid Search Agency 112

Single Grain

SEPTEMBER 26, 2019

For example, Neil Patel has content on his own site and also on QuickSprout , a company he founded in 2008. For example, Neil Patel has content on his own site and also on QuickSprout , a company he founded in 2008. Imagine this: You’re in the business of providing financial services to small companies. It’s possible — I’ve done it.

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Lead Scoring Lead Ranking Google Paid Search Agency 99

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why brands go to great lengths to humanize themselves on the social Web. A survey of 4,875 adults (500 U.S.) A survey of 4,875 adults (500 U.S.)

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