Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Copyright © 2010 Tiecas, Inc. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

markempa

JANUARY 11, 2011

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. Are your efforts on LinkedIn and Twitter paying off?” Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. she queried. How many leads have you generated? How about you?”.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. Are your efforts on LinkedIn and Twitter paying off?” Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. she queried. How many leads have you generated? How about you?”.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Industrial Marketing Today

AUGUST 10, 2010

Maximize the All In One SEO Wordpress Plugin View more presentations from Scott Stawarz. Copyright © 2010 Tiecas, Inc. I keep these checked to avoid any duplicate content issues. Check out this slideshow by Scott Stawarz ( @scottstawarz ) of Octavity if you want to learn more about AIOSEO.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. Copyright © 2010 Tiecas, Inc. The client’s engineering team created Flash demos of their software, which we incorporated into the new site.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

That’s when you can provide more in-depth information and the specifics of your solution, provide answers to their questions and transform them into evangelists for your message for them to present to final decision makers and/or other internal stakeholders that you may not have access to. Copyright © 2010 Tiecas, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. LinkedIn – only if I have made a personal connection. link] Deliverability Days Wrap Up + Fabulous Marketing Finds from Around the Web: 9/23/2010 « Topica's Blog [.] Further, I suspect most people check email more frequently than they check Twitter throughout the day.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Copyright © 2010 Tiecas, Inc.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Copyright © 2010 Tiecas, Inc. Don’t force them to spend extra time or use multiple clicks because of a non-intuitive navigation scheme.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Hmmm…not very satisfying. Maybe it’s my M.A.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

JULY 20, 2010

Check out my Online Marketing Summit presentation below on this topic: View more presentations from Mike Corak. Joining the LinkedIn group now. This makes for both short and long-term success (ex. Lots of great resources out there – books, blogs and more. I actually work at Vertical Measures!

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. link] links for 2010-09-07 | Glenn Friesen [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MAY 13, 2010

Linkedin is for people you know. 18 social media quotes jay baer View more presentations from Jay Baer. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Facebook Fan Pages are email newsletters with smaller pictures.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. The theme of the presentation was this new era of marketing-centrism and what it takes to succeed in an environment where marketing plans are not month-to-month, but minute-to-minute.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

FEBRUARY 19, 2010

Then Linkedin. And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Your LInkedin page. Great product/great service and knowing how to prospect, present & close. Not in a “here’s our FAQ&# way, but in a vigorous, social media way.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops!

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. and great speech!)

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Online Marketing Institute

NOVEMBER 8, 2010

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. I also love the way Indium presents its blogs and bloggers on its Web site. Kinaxis has also done something really smart using LinkedIn — They researched all the supply chain groups they thought were relevant to their biz.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Convince & Convert

JULY 14, 2010

Throughout life it drives us crazy when people talk about us when we’re not around – here we have an opportunity to be present. Those results will not change without a concerted effort to engage in social media. Why ignore it? Leaders may believe that if they don’t play, they cannot lose.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Online Marketing Institute

APRIL 4, 2011

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Encourage social sharing (Facebook, LinkedIn, etc.) Team meetings.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

B2B Marketing Directions

AUGUST 30, 2020

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised popular awareness of behavioral economics and put it on the radar screens of business and marketing leaders. The B2B Institute is a think tank funded by LinkedIn that focuses on the future of B2B marketing and decision making.

B2B Marketing 98

B2B Marketing SIC Planning B2B 98

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Twitter SEO.

Twitter 100

Twitter Stats Tools Tips 100

Hubspot

DECEMBER 30, 2011

Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather you met in brief, heard speak, or know through another connection. has its own LinkedIn Today.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Hubspot

JUNE 23, 2010

Google Documents - Google Documents is a group of web-based office applications that includes tools for word processing, presentations and spreadsheet analysis. LinkedIn - LinkedIn is a business-oriented social networking site. SlideShare - SlideShare is an online social network for sharing presentations and documents.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

SEPTEMBER 21, 2010

Most of the rest are from spring 2010 or earlier. I don’t write a lot of posts that include presentation slides, but I’ve done it at least 15 times. On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool. Mostly from me, with some terrific assistance from talented guest authors.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities. link] Zack Wow, list of heavy hitter presenters… you're in good company.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

chiefmartech

FEBRUARY 19, 2018

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” Over a couple of years, the idea was refined, and my first presentation at a conference on it was Rise of the Marketing Technologist in April 2010. Happy anniversary, dear martech readers.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. I’ve seen some linkedin groups with great discussions. Absolutely not. They’ve gone on for days.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. Would it work as a marketing and/or presentation device?

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

MAY 20, 2010

May 20th, 2010 |Written By: Jay Baer | View Comments Tweet Originally, he was called Machaca. However, my preference is for the baby naming approach – selecting key performance indicators (KPI) before a single Tweet is sent, blog post is written, or Linkedin group is christened. Two problems arose.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Industrial Marketing Today

OCTOBER 26, 2009

You can offer choices of different formats (PDF, Podcast, PowerPoint presentation, video etc.). Copyright © 2010 Tiecas, Inc. Don’t make the visitor scroll vertically or horizontally to read your primary content. Calls to action – be absolutely clear about what you want the visitor to do.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Flickr Creative Commons Search This is my go-to source for photos for the blog and presentations. This robust source for inexpensive stock photography is my secret lair of images for my presentations and workshops.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167