Home Marketing Matters About Contact B2B Marketing Store Company Website Deconstructing the Four Stages of the Industrial Buy Cycle by Achinta Mitra on May 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Integrated Industrial Marketing B2B marketers agree that lead generation and nurturing campaigns must deliver relevant content to their target audience to be successful. Copyright © 2010 Tiecas, Inc. Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right? All Rights Reserved. MORE >>

According to Marketing-Jive – it did not make the 2010 top marketing buzzwords list.  It was, however, on the top 100 buzzwords list for 2008.  About the Author: Wendy Boyce joined  SIGMA Marketing Group in 2010 as their Social Media & Marketing Manager. Follow Wendy on  Twitter , or connect on  LinkedIn. Share this on LinkedIn. Wendy Boyce. What exactly is relationship marketing ?  Is it just another buzzword to add to our list of ever growing terms for how we justify new marketing efforts, marketing budget transition, and shift in strategy?  Tweet This! MORE >>

Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. Online accounted for 7% of the B2B marketing mix in 2008. Somewhat fewer said the same of LinkedIn, and just 35% considered Twitter effective. In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook. of their marketing budgets on social media in February 2010, and B2B services marketers were spending 6.5%. MORE >>

What about LinkedIn? Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. 49% are active with corporate blogging (up from 32% in 2008). Forrester’s 2010 study did show that e-mail, search marketing, and inside sales were the only tactics to show steady upward trends in both branding and lead generation. As for marketing spend, most marketers cut spending across all activities and 2009 budgets looked the same as 2008. Social media is on the tip of most every B2B marketer’s tongue these days. Should we be there too?” MORE >>

Search marketing to drive internet ad expenditures: Highlighting the importance of B2B online marketing, ZenithOpt… Dematic Recognized in DemandGen Report’s 2010 Sales & Marketing Alignment Awards: The Annuitas Group is the leadin… Tuesday. Linkedin Product Mgr has responded to my concerns re: @Linkedin groups. suggested she comment on my blog/start a discussion on Linkedin. Chart: Use of Video and Podcasting on Fortune 500 Blogs Increases 2008 vs 2009 (Source: SNCR via/@eMarketer). Monday. Chart: Want to Improve Customer Satisfaction? MORE >>