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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. Yet physical events continued to gobble up an average of 20% of program spending.

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What is SEO? 10 Free SEO Videos for Beginners

KoMarketing Associates

Year : 2010. Year : 2008. A Quick Visually Appealing Presentation. Year : 2008. Year : 2008. Year : 2010. Key Takeaways from Video: An Explanation of Search Engine Optimization. Factors that Matter to Search Engines. This one has kind of a fun visual and is (in my opinion) very easy to digest. Length : 1.5

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. This entry was posted on Monday, January 11th, 2010 at 12:29 pm and is filed under Email Marketing.

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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. First of all, what is this summit? United States License.

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2010s to now: Email design trends that survived the test of time

Litmus

2010 – Triggered emails become the norm, with 48% of marketers now sending triggered emails. Although more heavily a characteristic of the ’90s, we saw a combination of glossy mixed with the bevel and emboss technique in our early emails, shown by one of Megan Boshuyzen ’s first emails she designed in 2008. Drop shadows.

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. Client counts are reported only for 2008 through mid 2011. I expected it to grow as Eloqua sold into larger accounts.

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Marketing Storytelling for 2020: Woo Customers With Age Old and Cutting Edge Techniques

Martech Advisor

I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. This storytelling technique shuttles between hope and reality, where you/your brand promises to bridge the gap between the ideal and present states. The answer is by telling stories.