Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. A business blog can be one of the most powerful tools in driving traffic and generating high-quality B2B leads. All Rights Reserved.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., and professor of marketing at the University of Missouri. All Rights Reserved.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 29, 2010

It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. You can follow any responses to this entry through the RSS 2.0

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Industrial Marketing Today

JANUARY 26, 2010

Follow these essential rules of a website redesign and you’ll truly create a powerful sales and marketing tool. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Provide multiple ways to access relevant information with minimal clicks. Copyright © 2010 Tiecas, Inc.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

How do you turn your business blog into a powerful sales tool? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. I’ve listed six business blogging tips here to get you started. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Anything you can do to help them find the right information quicker will score big with engineers. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. All Rights Reserved.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: Make more efficient use of tools like webinars and online meetings to bring together stakeholders who may be spread out all over the world. I suspect that as more understanding is gained of “how to&# use the tools the flood gates will open in the industrial sector. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Social Media 60

Social Media Social Marketing Media Planning 60

Anything Goes Marketing

MARCH 8, 2009

Twitter is a fantastic networking tool and it can help you maximize your travel time. Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. tools , online marketing.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Convince & Convert

JUNE 29, 2010

link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. Top Social Media Measurement and Tracking Tools. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. MediaPRO Community. Post a Job.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

B2B Marketing Savvy

SEPTEMBER 15, 2009

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Sure, campaign 2008 thrust Twitter on to the public stage, but what else? of the 2009 ISCRAM Conference. Lenhart, A (2009). A Smattering of Social Media Maturity Proof Points.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Buzz Marketing for Technology

JUNE 27, 2008

RSS Feeds » LEADERSHIP. We could tell he wasnt planning to use the tool. New Top-Level Domains Expected in 2009. Forrester Wave: Service Desk Management Tools, Q2 2008. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. One thing that’s excited me is socialmention.com It’s unbelievable the amount of data they give you and the ultra-targeting you can do with a free search tool.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. I couldn’t write Katie Van Domelan’s post about social media listening tools. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. You would be entirely wrong. Instead, traffic here on Convince & Convert is actually UP since I went on vacation.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

JUNE 17, 2010

They're bots and goofballs who followed you using one of the tools you alluded to. I once calculated time spent blogging vs. number of RSS subscribers. First of all, half of those followers you (not you in particular, you being anyone) are including aren't real followers. It's awesome! link] jaybaer Oh man.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? We’ve added Disqus as the commenting system. All rights reserved.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. About 20 percent said a lack of tools prevent them from using social media for lead generation and another 33 percent say a lack of strategy is attributed to an unclear understanding of the value of social media.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. Need to see the increase in Twitter followers over time? Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Because tools will change. If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. They always do. Yahoo, too. Myspace also.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. Working on campaigns for several clients and its been a slow haul, especially for a new brand.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? • based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

JUNE 22, 2010

Juliansummerhayes Jay Now this is more like it; something that is *real world* and capable of being understood by business and those people like myself who, when discussing social media as tool for business, here the constant noise that it is simply irrelevant. I was surprised(ish) about the B2B findings; but not so surprised.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. There’s a way to get your Facebook update seen in more news feeds.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. 71% of business users now say Twitter is a useful tool, up from 59% a year ago. Which tools are most helpful? How you can use it most effectively?

Twitter 100

Twitter Stats Tools Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

Written by Bernard Lunn / May 21, 2008 11:15 AM. / They will have to fix this or risk really turning off their core community and fall into the, "oh, no, another annoying spammy tool" category. 2008 Web Predictions. Posted by: Paul Tran | May 21, 2008 12:32 PM. Posted by: Jeroen de Miranda | May 21, 2008 1:33 PM.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. link] Don Ronlund Helpfulness might be your most effective sales tool. *5 August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60