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Glassdoor.com: Social Media Tool or PR Nightmare?

Marketing Craftmanship

Since its founding in 2007, Glassdoor.com has become an important research tool for job hunters, corporate recruiters, and anyone looking for unvarnished behind-the-scenes insight into what really goes on behind corporate doors. For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen.

PR 100
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5 SDR statistics that can help B2B marketing improve performance

Sword and the Script | B2B

The company has conducted this survey every year since 2007. Responding companies had a median revenue of $45 million with an average selling price (ASP) of $52,000. The Bridge Group has produced this report every year since 2007. Do you need help with B2B tech marketing and PR? Most (69%) are U.S.-based

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20 Effective Growth Hacking Strategies for the Growth Hacking Funnel

Outgrow

These influencers can promote your products in exchange for some affiliate offers, goodies, PR packages, etc. Increase the Price! Most often we think of reducing the price every time we think of increasing sales and attracting more customers. But what if a price increase was the solution? But hear us out.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management.

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Attack of the Customers Press Release

Paul Gillin

Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. He was inducted into the CRM Hall of Fame in 2007. How to create a culture that puts customers first. Contact information: Paul Gillin. 508-656-0734. paul@gillin.com.

Press 50
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The Best Ways to Hit the Bullseye with Experiential Marketing

Content Standard

For some, it may be memories of a grandiose PR stunt. However, often boasting big price tags, the trick to successful experiential marketing lies in the balance between cost and creativity. In 2007, HBO proved this with its Voyeur project. For others, it might be nostalgia for a more subtle and inviting campaign.

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B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

markempa

Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. New and innovative online marketing tactics help companies build their brand and generate leads online.