Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Buzz Marketing for Technology

JUNE 28, 2008

Content Migration. Content Management (CMS). January 2007. Next: Realizing your content management wishes. According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a s ability to manage content (particularly on the enterprise intranet). Posted: Sun Jun 03 21:27:39 PDT 2007.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Industrial Marketing Today

JUNE 12, 2010

ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. This white paper aims to change that perception of them.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

markempa

AUGUST 22, 2007

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

markempa

JUNE 8, 2005

When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Terminus

NOVEMBER 13, 2015

In a recent webinar I did with Jon Miller , CEO of Engagio , and Adam New-Waterson , CMO of LeanData , we came together – after years of spreading the word of lead scoring, service-level agreements (SLAs) and marketing qualified leads (MQLs) – to discuss how technology has allowed us to sell in a better way. Irrelevance is wasteful.

Account Based Marketing 20

Account Based Marketing Lead Ranking Marketing Qualified Leads Lead Scoring 20

Heinz Marketing

MARCH 30, 2020

” Someone mentioned on an event I was on, webinar I did this morning, talking about, “Just assume you’re calling people that are grieving, right?” I imagine that this has done a little bit to pivot your go to market strategy and your content strategy as well. And it was interesting for us. How do I do that?

Top of Funnel 78

Top of Funnel Webinar Metrics Training Work Management 78

Webbiquity

SEPTEMBER 25, 2018

What content marketing channel do B2B marketers pretty much all agree is highly effective? Those are among the many questions answered in the new report from B2B Marketing Zone, How B2B Marketing is Changing , and their recent webinar highlighting some of the key findings. Which tactics do they disagree about?

Work Management 251

Work Management B2B Marketing Marketing Management B2B Thought Leadership 251

B2B Marketing Zone Posts

MARCH 3, 2010

7 Ways to Maximize The Content Marketing Impact of Your Newsletter - Content Marketing Today , February 15, 2010 When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Industrial Marketing Today

OCTOBER 13, 2010

What does that have to do with lead generation and content marketing? Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. See White Papers: Lift Your Barrier? ).

Lead Ranking 60

Lead Ranking Leads Lead Marketing Qualified Leads 60

B2B Marketing Directions

AUGUST 30, 2015

Numerous research studies have documented the growing use and popularity of content marketing. Last month, PQ Media provided important insights on the economic impact of content marketing when the firm published its Global Content Marketing Forecast 2015-19. during the first half of 2015, after growing by 13.3% during 2014.

Content Marketing 40

Content Marketing Content Case Studies Forecasting 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hinge Marketing

DECEMBER 17, 2014

1) Content Marketing – Blogs, Articles, and More. One of the most effective ways for a professional to share their specific expertise with the marketplace is through educational content : blogs, magazine articles, videos, and other forms of content designed to teach audiences useful skills and lessons related to their industries.

Work Management 48

Work Management Marketing Management Service Examples 48

markempa

MARCH 2, 2007

Sales people need to spend their time selling, not building content and messaging. Heres 9 ideas to help you go beyond the lead: Build a library of selling and nurturing content specifically designed for you sales team. The content does not have to be flashy, just relevant.) Make the content library easily accessible.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Industrial Marketing Today

MAY 11, 2011

For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. Building thought leadership with technical content. Back in 2007, I had attended a presentation made by Jim Cahill of Emerson Process Experts. They are freely available to all site visitors.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

B2B Marketing Zone Posts

JUNE 9, 2010

Is The White Paper Dead for B2B Marketing? Kill the white paper!” Junta42 was started as a blog ( this post is proof from April, 2007 ) and I still believe it is one of the most important things you can do as a business (as long as you have the right strategy). Don’t stop the dialog. And I tend to agree.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Webbiquity

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Is your Content Boring? So is your content boring?

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Heinz Marketing

JULY 16, 2018

We want them to open our emails, click on our links, go to a landing page, fill out a form, register for my event, register for my webinar, register for my whatever. Well, cold calling’s dead, and forms are dead, and content’s dead. I love doing webinars, because it’s very close to an event.

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41

Full Circle Insights

NOVEMBER 25, 2020

In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns. Consumers became marketing rockstars themselves through influencer marketing and user-generated content on social media. SEO Brought Content Discovery to New Level. White Papers.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Heinz Marketing

JANUARY 29, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. You’re not a content marketer. I am a content marketer. I’ve been really lucky that I’ve been a marketing content manager, communications manager, senior marketing manager.

Top of Funnel 65

Top of Funnel Account Based Marketing Storytelling ABM 65

Single Grain

JUNE 10, 2021

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. TABLE OF CONTENTS: ↓ What Is Content Marketing?

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Webbiquity

NOVEMBER 28, 2011

” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100