The ROI Guy

MAY 6, 2010

Assessment tools enable vendors to engage with customers to realize and prioritize issues they may not even know they have, and provide intelligent product/solution roadmaps and recommendations. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 25, 2011

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

markempa

JUNE 8, 2005

As an expert, people and companies will seek you out when they have problems. You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value. As an expert, people and companies will seek you out when they have problems. Your actions demonstrate your thought leadership.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

The ROI Guy

SEPTEMBER 4, 2007

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades. Improving IT productivity 4.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

JANUARY 17, 2011

For sales teams, more advanced versions can be used to empower sales led workshops, helping to make sales more valuable again, and elevate perceptions from product sellers to valued consultants. The MD of Europe's leading packaging company said to me: "Developing a value quantification tool has been on my agenda.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 10, 2011

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. Alinean recognized by BtoB Magazine’s as one of To. Tom then served Gartner as a Managing VP.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

OCTOBER 22, 2010

According to the Harte-Hanks survey results, technology buyers become aware of new technology solutions most often through peers/ colleague interactions, magazines and trade journals, product review websites, search engines and industry analyst reports. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

For IT budget holders, triage is a critical component of determining how funding is going to be allocated for infrastructure, productivity and enterprise applications. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is. Tom then served Gartner as a Managing VP.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

Advanced ROI business case tools and training should be provided to direct and channel sales professionals to help them advance from traditional product / solution selling, to the value selling buyers now demand. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Moving the task from a highly skilled expensive resource to less expensive resources The direct benefits are often easy to quantify, and as such there is usually little risk in considering 100% of the expected cost avoidance or productivity improvements in the ROI calculation (ROI = net benefits / cost). Do White Papers Still Engage?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 4, 2010

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. Alinean recognized by BtoB Magazine’s as one of To. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Although maximizing IT labor productivity is a major goal of most IT organizations today, when making the purchase decision, it will be important to analyze all factors and not rely solely on TCA advantages of one platform or the other. Alinean recognized by BtoB Magazine’s as one of To. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Online Marketing Institute

JUNE 22, 2009

In… Read more… Doug Kessler | May 6th, 2009 | no comments April 2009 ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′ We swelled with pride yesterday when our client ShipServ won First Tuesday’s prestigious ‘Most promising Internet Company in the UK 2009‘ award.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

DECEMBER 14, 2005

Carr’s assertions are completely correct - that indeed most infrastructure solutions have become commodities with uniform products, standardization and little pricing power for the IT solution providers. As well, personal productivity applications such as word processing, e-mail and messaging could be considered commodities.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

markempa

APRIL 12, 2007

Aberdeen found, "Companies that adopt closed-loop marketing processes are more than three times as likely to report a greater than 50% return on marketing investment (ROMI) than those that do not.” Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Significantly because it helps companies look at their customers as real people and not just a set of leads and numbers that need tracking and processes. Sub domain?

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

markempa

JULY 30, 2007

Pitch the problem, not your product. To Follow the Leads July 30, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference 9 1/2 Ways. Pitch the problem, not your product. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

The ROI Guy

SEPTEMBER 17, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 9, 2010

We feel that those companies that recognize and address this fundamental Frugalnomics market shift with the right sales effectiveness enablement investments, particurly value selling initiatives, will have significant more success than those focused on sales efficiency. Alinean recognized by BtoB Magazine’s as one of To.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 10, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 16, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

AUGUST 4, 2010

Buyers noted a decided change in sentiment post assessment, driving the B2B vendor to be perceived as a strategic consulting partner versus product vendor. Moreover, the executive assessments continually led to multiple projects / product sales at decidedly higher deal sizes. Alinean recognized by BtoB Magazine’s as one of To.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

Instead of being engaged, buyers are now inundated with more meaningless product information and offers than ever before, creating "marketing fatigue". Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Webbiquity

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. Or that 73% of U.S. And 73% of U.S.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100