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Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

In 2010, BlackBerry hired actresses to flirt with men at bars and tell the clueless bachelors to put their numbers in BlackBerry phones that the company gave to the actresses. Maybe they would still be a standalone company. Image Credit: New York Daily News. No actress ever called any of the men. Whole Foods Market. Fyre Festival.

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Best of 2007: Cool Online Tools

WebMarketCentral

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? The company offers a free trial , and you can see an interesting application of the tool on the American TESOL website. A free trial of the software is available here.

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

In 2007, $12 billion. Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Blog this on Blogger. Post on Google Buzz. billion in US alone. Use bullet points.

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Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." I'm going to be really blunt here: I could care less about your product, service, solution or your company."

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Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007! video, audio files and PDFs) and encouraging mashups.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

Posted in Guest bloggers. I have several professional hats right now (as well as doctor, writer and international health consultant) and one is part owner of a web consulting technology company in Serbia. Our workforce is 50% female, a record for most companies in the sector. Guest bloggers (20). December 2007.

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