Why Customer-Centric Brands Should Avoid Stealth Marketing
Hubspot
MAY 2, 2019
In 2010, BlackBerry hired actresses to flirt with men at bars and tell the clueless bachelors to put their numbers in BlackBerry phones that the company gave to the actresses. Maybe they would still be a standalone company. Image Credit: New York Daily News. No actress ever called any of the men. Whole Foods Market. Fyre Festival.
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