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Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work.

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Best of 2007: Web Analytics

WebMarketCentral

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. But which metrics are really important? And how can you most effectively use web analytics to make productive changes?

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Best of 2007: Interactive PR

WebMarketCentral

Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0

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Best of 2007: Cool Online Tools

WebMarketCentral

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities.

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Best of 2007: Web 2.0 Sites

WebMarketCentral

related websites and tools either got their start or got traction in 2007. A number of new social networking, social search, social bookmarking, and other Web 2.0-related Here are some of the most notable new sites and tools that made it onto the radar last year. net Billed as "the complete Web 2.0 net, complete Web 2.0 net, complete Web 2.0

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Best of 2007: Miscellaneous Marketing Stuff

WebMarketCentral

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

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Best of 2007: Website Design

WebMarketCentral

With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items. Intuitive navigation, relevant visitor-focused content, and SEO all need to be built-in to your site from the outset.

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