B2B Lead Generation Blog: Sales Leads Are Too Valuable For Sales People Alone
markempa
JULY 10, 2006
A key aspect of lead nurturing is the ability to provide valuable education and information to prospects up front, so that you become more than an expert; you become a trusted advisor. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.
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