Online Marketing Institute

NOVEMBER 8, 2010

And so most decision makers justified marketing on the basis that their competitors were doing it, and so it was simply a cost of doing business. In fact, a quick check on Google Insights for Search on the phrase “ROI in marketing” shows a strong uptrend since the beginning of 2007. Well, thankfully, that time has passed.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Directive Agency

MARCH 27, 2017

These fifteen books are a great resource to marketers of any age and stage, so check them out and give them a read. David Meerman Scott’s 2007 book is now in its 5 th edition, but its central message is still just as clear as ever: you can use the might of the Internet to get your message to just the right people at just the right time.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. Recommended Resources. Writing Get Content.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Hubspot

APRIL 5, 2011

Studies show: 78% of internet users are conducting product research online 1. Companies spent 17% less on trade shows in 2009 verses 2008 4. This resulted in a 385% increase in monthly organic search traffic while reducing costs by $10,800 per month. BONUS: Some helpful resources to transform your marketing.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

NOVEMBER 4, 2010

Research on what drives IT purchase decisions indicates that decisions are predominantly made based on financial requirements, such as enabling business growth (29%), improving profitability (25%), and reducing costs (22%).

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

OCTOBER 7, 2010

In the current climate of austerity, IT has been running on empty, with neglected infrastructure and overworked resources. IT as a Cost Center Tracking year over year growth in IT spending over the past decade, we see that growth trends follow the macro-economy, but with rather shorter periods of negative growth.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In Cuts in budgets paired with increased expectations provided an opportunity for search marketers to shine in the first half of 2009. ROI is increasing because, with reduced competition on the b2b side, keyword costs are declining.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

The ROI Guy

DECEMBER 6, 2010

Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Moving the task from a highly skilled expensive resource to less expensive resources The direct benefits are often easy to quantify, and as such there is usually little risk in considering 100% of the expected cost avoidance or productivity improvements in the ROI calculation (ROI = net benefits / cost).

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 8, 2006

Since labor costs and equivalent outsourced services dominate most IT budgets -- over 56% of IT spending on average -- selecting platforms with lower implementation and ongoing management costs can significantly improve overall IT efficiency. One of the most important infrastructure investments is a database platform.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

Carr’s assertions are completely correct - that indeed most infrastructure solutions have become commodities with uniform products, standardization and little pricing power for the IT solution providers. As well, personal productivity applications such as word processing, e-mail and messaging could be considered commodities.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Hubspot

JUNE 5, 2014

And I never scoped out my redesigns ahead of time, which meant I never knew how long they were going to take or how much they were going to cost. Note: If you want to learn more about how we organize website redesigns, check out our new, hands-on resource: The Ultimate Workbook for Redesigning Your Website.).

Wiki 28

Wiki Marketing Websites Marketing & Strategy Hubspot 28

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Social Media Facts and Stats.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. Sample image from 2009 blogger quotes project 7. Building up outposts is something I still struggle finding value in – as that’s at the opportunity cost of working on your own properties.

Tactics 40

Tactics PR Planning Buzz 40

Webbiquity

APRIL 27, 2021

But print space was an expensive and finite resource. Twitter made a splash at SXSW in 2007 and began to grow rapidly. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. A few journalists, analysts, and business-book authors in any industry segment stood out.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Single Grain

JULY 21, 2020

SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. The top SaaS advantages are as follows: Low Cost: One of the major benefits of SaaS is its operational costs.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

The ROI Guy

SEPTEMBER 10, 2010

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. for 2009, showing that a spending recovery is in place, but marginally.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 28, 2010

Instead of being engaged, buyers are now inundated with more meaningless product information and offers than ever before, creating "marketing fatigue". Frugalnomics: Business Productivity and Cost Reduc. Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise". Is Marketing Too Busy?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Martech Advisor

OCTOBER 14, 2019

Customer experience touchpoints are all occasions where a customer engages with a brand, organization, product or service - from buying journey to post sales services. Product testing and final decision making experience : how was the in-store experience? Visits website of the shortlisted. Goes to the store to test the actual laptops.

Work Management 92

Work Management Marketing Management Design Examples 92