The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? of respondents), and peers (28.7%), especially early in the lifecycle.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. Yours in Content, . It’s fantastic to be back here at Content Marketing World. Well, would you know that the exact same things hold true for your content marketing plan ? Hello Cleveland.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. They do if they are.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

JANUARY 10, 2011

Monday, January 10, 2011 Let the Good Times Roll? Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. The 2011 Trends Looking forward, TechTargets recent 2011 IT Priorities Survey (2,300 respondents) points to a continued increase in IT spending to 2.8%

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Directive Agency

MARCH 27, 2017

David Meerman Scott’s 2007 book is now in its 5 th edition, but its central message is still just as clear as ever: you can use the might of the Internet to get your message to just the right people at just the right time. Content Inc. : Content Inc. The New Rules of Marketing & PR by David Meerman Scott. Start Engaging.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

The ROI Guy

JULY 15, 2009

Wednesday, July 15, 2009 VMware launches Realized ROI toolkit, powered by Alinean Provides quantifiable proof to customers of the realized ROI from prior VMware deployments. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. They do if they are.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

DECEMBER 9, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. Content Marketing and the Forgotten Sales Professi. They do if they are.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Hubspot

APRIL 5, 2011

Companies spent 17% less on trade shows in 2009 verses 2008 4. Realizing this was costly and no longer effective, Moonworks decided to allocate more of its budget to Inbound Marketing (creating great content, blogging, search engine optimization, etc.). On Demand Webinar & Report: 2011 State of Inbound Marketing.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

JULY 19, 2012

Understanding how the mind uses both, and the inherent biases involved, can help you create better marketing content and sales presentations, drive better engagement and win more favorable decisions, faster. Challenge - Leveraging this content, Alinean’s tools challenge the buyer to justify · “Why Change?”

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

The ROI Guy

JANUARY 25, 2011

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. Content Marketing and the Forgotten Sales Professi. They do if they are.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

MAY 6, 2010

These tools quantify ROI and TCO savings analysis of procurement, virtualization management, unified communications, content management and Business Intelligence (BI). Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. CIO Priorities for 2011 Indicate Continued Frugaln.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

SEPTEMBER 4, 2007

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Hubspot

OCTOBER 18, 2018

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. 2007: Print on-demand gains traction. 2009: Self-published titles surge to double the amount of traditionally published titles. Mine is raised right now, too.)

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

Hubspot

MAY 29, 2015

The Blendtec story demonstrates one of the key takeaways of contagious content. Practical Value: People want to share content that teaches others how to do something better -- improve their health, learn a new instrument, save money, etc. farmers grew 57% more kale in 2012 than they did in 2007. Something contagious.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

FEBRUARY 20, 2015

Today, 39% of food companies manufacture gluten-free products, up from only 15% in 2009, according to Mintel. Take Starbucks, for example, which bought Evolution Fresh for $30 million in 2011 in an effort to enter the health and wellness industry. And where better to build a community of like-minded individuals than on social media?

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 28

Hubspot

APRIL 17, 2013

Husband-and-wife team Chris and Sharon Pastore of Havertown, PA founded Main Line Family Law Center, LLC in 2011 to provide painless legal assistance for couples going through separation and divorce. All they did was embrace inbound marketing by creating a content-based campaign that addressed customer concerns. The results paid off.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

The ROI Guy

NOVEMBER 8, 2006

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. Content Marketing and the Forgotten Sales Professi. They do if they are.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 8, 2006

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. Content Marketing and the Forgotten Sales Professi. They do if they are.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Online Marketing Institute

MARCH 30, 2011

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. Heres what they found.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

The ROI Guy

OCTOBER 7, 2010

With revenue growth demands returning but budgets still being managed at tightly as ever, even more pressure will be applied in 2011 to do-more-with-less. To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

Oktopost

AUGUST 15, 2022

The Top 8, Birth of Facebook, and 140 Characters: 2003-2009. 2007 brought the first realistic monetization of social media platforms, with Facebook announcing the launch of the Facebook Ads platform. Over 2008 and 2009, Facebook and Myspace continued to soar, earning millions of unique users across the world.

Social Media 174

Social Media Media Lock-In Budget Programs 174

The ROI Guy

DECEMBER 14, 2005

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. Content Marketing and the Forgotten Sales Professi. They do if they are.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

ClickZ

DECEMBER 31, 2022

Alo Yoga Alo Yoga was established in Los Angeles in 2007 with the aim of promoting the positive practice of yoga globally. Hydro Flask Hydro Flask, established in 2009, introduced the first fully insulated bottle collection to the market. The company has experienced substantial growth, reaching one million in sales by 2011.

Brand Identity 52

Brand Identity Branding Lead Ranking Ethics 52

US Data Corporation

SEPTEMBER 19, 2019

They went out of business in 2009. Dean Cain starred in the 2009 Microsoft ad campaign, known as the “Oh my God, I’m gonna puke” commercial ( watch the video at your own risk ), that announced the arrival of Internet Explorer 8. The campaign was officially cut in August, 2011. Kendall Jenner Pepsi Ad.

Paid Search Agency 75

Paid Search Agency Marketing Budget Creation Marketing Budget Opt-out 75

US Data Corporation

SEPTEMBER 19, 2019

They went out of business in 2009. Dean Cain starred in the 2009 Microsoft ad campaign, known as the “Oh my God, I’m gonna puke” commercial ( watch the video at your own risk ), that announced the arrival of Internet Explorer 8. The campaign was officially cut in August, 2011. Kendall Jenner Pepsi Ad.

Paid Search Agency 75

Paid Search Agency Marketing Budget Creation Marketing Budget Copyright 75

US Data Corporation

SEPTEMBER 19, 2019

They went out of business in 2009. Dean Cain starred in the 2009 Microsoft ad campaign, known as the “Oh my God, I’m gonna puke” commercial ( watch the video at your own risk ), that announced the arrival of Internet Explorer 8. The campaign was officially cut in August, 2011. Kendall Jenner Pepsi Ad.

Paid Search Agency 68

Paid Search Agency Marketing Budget Creation Marketing Budget Copyright 68

Hubspot

JUNE 5, 2014

Now that I think about it, I’ve probably spent more time redesigning my website than I’ve spent actually creating blog content for it or promoting it. If only we had the power of Smart Content back then! 2009: The Year of the Software. I never figured out why I was actually redesigning my website. That problem?

Wiki 28

Wiki Marketing Websites Marketing & Strategy Hubspot 28

Hubspot

JUNE 6, 2014

Follow Friday was very, very popular on Twitter back in 2009. There were great intentions behind its creation and adoption in 2009. That''s called Like-gating, a trend that got really hot in 2011. You''d need to convince them to stick around by being helpful, valuable, and providing great content. 1) #FollowFriday.

Trends 28

Trends Ad Exchange Paid Search Agency Facebook 28