Mon.Jun 20, 2011

Trending Sources

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? Image credit: Spin Sucks. Reasons Social Media Sucks. 1.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. In fact, there is a direct relationship between a successful search engine marketing and content marketing strategy. This post highlights six ways to apply tactical SEO strategies to ongoing content marketing initiatives. Optimize Key Page Elements. Meta descriptions.

8 Things Your CEO Can Write About On His/Her Blog

The Point

Launching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1. Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly. good place to be controversial. 2. Industry Trends – how is your industry/space changing? years ago? Just remember: 1.

How to Write with Your Right Brain: 5 Tips

Writing on the Web

?? One of the smartest things you can do to keep up with blog writing is to use your brain well. Use your right brain to tap into your creativity. The third thing I do in the morning when I get up is write on one of my blogs. First, brew a pot of Cafe de Olla; second, feed Huey and Dewey, our kitties.) Here are 5 tips for being more creative and productive with your writing tasks. Digg this!

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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The 7 B2B Sins of Social Media Ignorance

It's All About Revenue

by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector. And that misconception is often the result of one or several of what I call the 7 Deadly Sins of Social Media Ignorance. Here’s what they are and how you can purge yourself of them. Pride. “We’ve done fine without social media, why shift strategies?” The truth is if you’re doing fine in one area, you can count on the competition to target the areas you’re not. Greed.

Digg 40

Understanding the Different Ways People Consume Content

Sazbean

Think about how you consume content on Twitter (if you use it) versus Facebook versus LinkedIn or blogs. On Twitter you probably only pay attention to what’s going on now. Very few people bother to scroll back through all the tweets of people that they’re following. However, you probably do scroll back on Facebook to see what your friends are up to. As a marketer, its important to understand these differences in order to more effectively engage with your audience. Type of Content. understanding what type of content people want in that place is key to increasing engagement. Timing.

Better B2B segmentation: Four steps and a case study

The B2B Research Blog

Last week I was invited to join The Network of Aspiring Woman, Birmingham Group.  I was tempted.  After all, “ it’s where networking feels like a party ”.  However, I declined for two reasons.  I live in London.  I’m a man. Clearly the Network’s execution fell short, but their strategy seems smart.  Rather than trying to be all things to all people, they’ve segmented the market and targeted a niche group.  Contrast this with another experience. The call was from a data centre “ specialising in the SME segment ”.  SMEs, especially in relation to IT, are not one homogeneous mass.  The result?

SME 21

B2B Lead Generation | Where Are You Today?

Fearless Competitor

B2B Lead Generation | Where Are You Today? An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. They were just past the chimpanzee on the left. His point: They were primitive – no content marketing, no lead nurturing, no lead scoring, no marketing automation, etc. think a lot of CEOs need to look in the mirror.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

iShade: Social Networking Tool for the Accounting Profession.

Marketri

[Infographic]: Are we bridging the social media gap?

Ad Your Comment Here

This lovely infographic was brought to our attention by Dr4Ward. Thanks! Infographics Business social media

One of just 50 top bloggers personally invited to review Launch

Fearless Competitor

B2B Lead Generation | How to Quickly Propel Your Business Beyond the Competition. We are proud to be invited to review this new book by Michael A. Stelzner, Launch. As part of. Michael Stelzner. their marketing strategy, they hand-selected just 50 top bloggers to receive two copies of the book – one to review and one to give away. We also have the support of key experts. What do you think?

Class 20

10 Fantastic Marketing Presentations To Watch Today

Hubspot

Been too bogged down with your own marketing activities to learn from other practicing marketing professionals ? There's a lot you can learn from the marketers out there -- be them "experts" or just fellow marketers who are trying out new marketing trends and sharing lessons learned. The Unfair Advantage of Inbound Marketing by Rand Fishkin/SEOmoz. The Unfair Advantage of Inbound Marketing.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

The Man Who Sold Hot Dogs!

Your Sales Management Guru

First let me state this: I did not write this week’s blog. As sales leaders  we have 3 aspects to our job.  We must focus on the “role&#   we play, we must focus on the “strategic&# side of our job and we must focus on  the day to day “tactics&# , the story below describes what the “role&# of our jobs are, that is the culture and motivational aspects of sales leadership.  I believe  the story below helps every salesperson fight though the tough times and mental challenges we face  in everyday  life. The Man Who Sold Hot Dogs. But he sold good hot dogs.

The First Conversion: Why Repeat Visits Matter

Biznology

Image by Omar Omar via Flickr. by Tim Peter. Gentle reader, I am about to provide you the most blatantly obvious advice you'll ever receive. No need to thank me. I'm happy to do it. And if you wonder why I'm spending any time on this, it's because sometimes the most obvious facts are also the most overlooked. We all like to say "hindsight is 20/20," right? It's getting them to come back.

Charging into social media

Wondering Out Loud

This space is normally reserved for my observations about social media as it pertains to marketing, especially in the B2B space. While this post is not a complete departure, it is somewhat outside the norm. I was recently asked to play with and review the new Droid Charge by Samsung for Verizon Wireless. Fortunately for me the offer came just before I was to leave for Seattle on a business trip.

Kids Flock to Social Nets, but Few Advertisers Dare to Follow

Sazbean

Kid’s social networks are a boom business — in every way but advertising. Online playgrounds with colorful names such as Everloop and Togetherville aren’t only popular with small fry, but also investors. Everloop just raised $3.1 million and Togetherville was acquired by Walt Disney Co. earlier this year for an undisclosed sum. Moshi Monsters, a 3-year-old kids’ social-gaming network, has already raked in $100 million this year, but not one dime of it was from advertisers. – Kids Flock to Social Nets, but Few Advertisers Dare to Follow. News & Notes

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

A Tough Road for Marketing Automation

The Effective Marketer

Marketing Automation is a hot topic. News about  multi-million dollar investments  in the space has sparked not only interest from marketers but a multitude of competitors crowding  an already jammed market. Is like driving down the highway only to see the traffic stopping right after you take the next curve. As the traffic is slowly moves, some cars faster than others, many drivers start wondering if they should take the next exit. What’s Ahead for Marketing Automation Vendors.

7 Tactics to Delete From Your Social Media Strategy NOW

Hubspot

Social media is the cool kid on the inbound marketing block right now. Most members of the marketing community are obsessed with the toipc and are moving fast to develop new social media strategies. The problem with many social media strategies though, is that they are bloated and overstuffed with "social media junk.". The problem is that, as marketers, we have limited staff time and budgets.

3 Ways Marketing Automation Can Help Your B2B Marketing Evolve

Modern B2B Marketing

by Maria Pergolino Today’s B2B marketplace calls for a quick, yet individualized response to the huge consumer appetite for information. But buyers need more than data; they are looking for relationships, too. Hence, the rise of marketing automation. It has now become a must-have tool that B2B marketers shouldn’t do without. This emerging technology lets companies cater to prospects in a highly personalized fashion and on a grand scale. It takes the art of individual attention and combines it with the benefit of extended reach and efficiency. Go Beyond Lists – Give Life To Your Database.

INFOGRAPHIC: Twitter Users

Client Bridge

From BuySellAds, here's an infographic that details the who, why and how of Twitter users. View Original Article

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Google Analytics Part 6: How To Use Google Analytics For B2B Lead.

PWB Marketing Blog

B2B 2

The Marketing And Sales Debate Over A Qualified Lead

Sales Prospecting Perspectives

Accepting a ‘disconnect’ between marketing and sales is unacceptable. When working in conjunction with each other as a team, both groups have the ability to create a finely tuned machine that drives revenue. With the appropriate and consistent communication between marketing and sales, this does not have to be overly complicated to achieve. The lead qualification process is a necessary and obviously important bridge to cross in order to translate the marketing team’s work into revenue dollars. Sales. Constant communication and closing the loop on converted leads is a must.

People Die But Stories Live On

Business Growth Development

Recently our family received some news about uncle Les Windley who restored and sailed the Marguerite T, a Bristol channel pilot cutter, and has now passed away. Les may have gone, but his stories will live on. You see, Les for all his faults was a real character and lived life to the full and then some. The list goes on. You have just read: People Die But Stories Live On.

5 Tips for Developing Strong Buyer Personas

Fearless Competitor

Buyer Personas are the foundation of great B2B marketing. To create great lead generation campaigns , you start with buyer personas. In fact, in his great new book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review , he calls these “ Person Personas &# – the emphasis must be on people and not on the sale. Amen, Mike.). Got that, Microstrategy ?-

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.