2009

Savvy B2B Marketing

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How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

Recently, I've been spending a lot of time evaluating and writing web copy for clients. Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better. It should go without saying that your website should be aimed at your prospects and customers, but, perhaps surprisingly or not, this isn't often the case.

BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Looking for more content to support your marketing efforts? The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. It amazes me when I talk to b-to-b marketers who say they don't have enough content to support their online efforts. Companies churn out miles and miles of content. If so, do two things.

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BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Looking for more content to support your marketing efforts? The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. It amazes me when I talk to b-to-b marketers who say they don't have enough content to support their online efforts. Companies churn out miles and miles of content. If so, do two things.

BtoB 23

10 Things Fashion Can Teach Us About Marketing

Savvy B2B Marketing

My inner girlie-girl wanted to come out and play. Here are ten fashion rules reinterpreted for the world of marketing. Let's test your catwalk savvy. 1. It's about the whole package: Nothing ruins a great outfit like a pair of bad shoes. Your marketing is only as good as its weakest link. To create the best impression, you have to integrate and coordinate your marketing across all media. 2.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

I've been thinking a lot of the registration process lately. How should marketers decide if they want they want to require registration for their latest offer? In the past, it seemed common to require registration for most things. It's an easy trade: a bit of information for some content, right? What's the harm in that? My second "ah ha" moment was more gradual. Makes a lot of sense!

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

I've been thinking a lot of the registration process lately. How should marketers decide if they want they want to require registration for their latest offer? In the past, it seemed common to require registration for most things. It's an easy trade: a bit of information for some content, right? What's the harm in that? My second "ah ha" moment was more gradual. Makes a lot of sense!

Practical Public Speaking Tips from Janet Jordan of Keynote Communications

Savvy B2B Marketing

In part one of my interview with Janet Jordan of Keynote Communications , she shared her insights into brand communications and the power of storytelling. In part two , she discussed the necessary skills for effective consultative selling. In this final part of the interview, she shares tips for public speaking. Q. These can shut down the body. All of that is psychological noise.

Practical Public Speaking Tips from Janet Jordan of Keynote Communications

Savvy B2B Marketing

In part one of my interview with Janet Jordan of Keynote Communications , she shared her insights into brand communications and the power of storytelling. In part two , she discussed the necessary skills for effective consultative selling. In this final part of the interview, she shares tips for public speaking. Q. These can shut down the body. All of that is psychological noise.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

7 Critical Steps to Getting Effective Survey Results

Savvy B2B Marketing

We are very pleased to have Wendy S. Cobrda, President and Founder of Earthsense as a guest blogger this week. She is a veteran of the target marketing industry with 20+ years building innovative data and consulting solutions; a 10 years+ serial entrepreneur. So, you’ve been tasked with finding facts on product usage by your customers. Focus – Brevity and clarity counts. Budget for it.

5 Ways to Repackage Your Best B2B Content

Savvy B2B Marketing

I think about B2B marketing at the strangest times. Yesterday, it crossed my mind while eating lunch. The night before, I made some Asian-inspired pork tenderloin, which was good, but it was even better in the sandwich wrap I concocted with some miscellaneous ingredients in the fridge. What does this have to do with B2B marketing? And, you have new readers who may have missed your best stuff.

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Got Content? 10 Steps to Repurpose Your Best B2B Assets

Savvy B2B Marketing

Do you have great content that is buried on your blog? Or maybe you have older content that is still very relevant but you're not quite sure how to use it in your marketing campaign? If you are looking for a way to highlight your best content, think about developing a series of emails on a targeted topic. You have multiple touch points with a client over a period of time. Step 1: Select your topic.

WTF, B2B? Lighten up already! 7 Examples of Humorous B2B

Savvy B2B Marketing

Life is not meant to be that hard, and neither is marketing. Every once in a while, a swift kick in the pants is just what the doctor ordered to remind us not to take ourselves quite so goddamn seriously. As Brandan Gill wisely observed, "Not a shred of evidence exists in favor of the idea that life is serious." They even come with emotions, and - most importantly - a sense of humor.

5 Reasons to Include FAQs in Your Content Marketing Strategy

Savvy B2B Marketing

Lately, I've become a big fan of FAQ pages on websites. never thought that I would be recommending this type of "old school" content to so many of my clients, but I find myself doing so all the time. Here are several reasons. They're fantastic for SEO. If done well, FAQ pages answer the questions your audience has in the language they use (which means using words they are searching with).

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Help! We Have a Trade Show Coming Up!

Savvy B2B Marketing

I do a lot of work with start-ups and so I run into this issue a lot. They either have a limited amount of time, money, or both, but suddenly have a trade show coming up and they need something to give to prospects. Or they simply need to start creating marketing materials, and don’t know where to begin. Website: It seems almost too obvious to mention, but the website is the place to start.

Help! We Have a Trade Show Coming Up!

Savvy B2B Marketing

I do a lot of work with start-ups and so I run into this issue a lot. They either have a limited amount of time, money, or both, but suddenly have a trade show coming up and they need something to give to prospects. Or they simply need to start creating marketing materials, and don’t know where to begin. Website: It seems almost too obvious to mention, but the website is the place to start.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. I'm sure you've thought of and used many of these, and not all of these content types will work for every situation, but hopefully you'll pick up a few new ideas.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. I'm sure you've though of and used many of these, and not all of these content types will work for every situation, but hopefully you'll pick up a few new ideas.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Savvy Year End Review – Social Media

Savvy B2B Marketing

This week we will be featuring some Best of Savvy Posts related with our most popular topics from 2009. If you joined our readership later in the year it is a great way to catch up on some old posts or do a deep dive in a particular topic. No topic got more buzz on our blog and others in 2009 than Social Media. We had 71 posts tagged with the Social Media topic. How Web 2.0 Are we making money yet?

Savvy Week in Review - December 18

Savvy B2B Marketing

With the end of the year looming, we're already looking ahead to what's in store for 2010. With that in mind, we're super glad that our favorite bloggy reads are still churning out the good stuff. This week, we've got a wide variety of topics to share with you including everything from multimedia integration to personal identity crisis. Cheers! Great idea! Here are nine ideas from Velocity.

6 Tips for Preparing Your Company Sales Presentation

Savvy B2B Marketing

When it comes to preparing and delivering presentations, Olivia Mitchell has seen and done it all. We're thrilled to feature her words of wisdom so you can take your presentations to a new level. Simon Cowell has popularized the phrase “You owned that song&#. That small word "owned" packs a lot of meaning. Your sales reps also have to “own&# the company sales presentation.

4 Ways to Create Impact by Getting Personal

Savvy B2B Marketing

When I pick up my mail, the first thing I do is quickly shuffle through the pile and pick out any hand-addressed letters. Experience tells me these will be the items that are important to me - birthday cards, party invitations, thank you notes. No matter how high the mail pile, these items stand out from a homogenous sea of slick direct mail packages and faux "official" correspondence.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

9 Tips for Preparing a Solid Sales Presentation

Savvy B2B Marketing

When it comes to preparing and delivering presentations, Olivia Mitchell has seen and done it all. We're thrilled to feature her words of wisdom so you can take your presentations to a new level. Simon Cowell has popularized the phrase “You owned that song&#. That small word "owned" packs a lot of meaning. Your sales reps also have to “own&# the company sales presentation.

What to Consider Before Your Web Site Launch or Redesign

Savvy B2B Marketing

David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. Here he shares insights into trends, best practices, and common mistakes that B2B marketers make with site launches. Q. How has B2B site development evolved over the past year or two? A. As a result, marketers have access to more and better data, but that can also cause issues.

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Savvy Week in Review - December 11

Savvy B2B Marketing

Even though the holidays are right around the corner, things have slowed down! We have a lot ofavorite picks for you this week. Get wam, and enjoy! --The Savvy Sisters. Must-Read Tips for B2B Search Marketing via @toprankMichelle Bowles shares tips to help B2B companies maximize the results of their Web efforts. Check out her fun "what's in and what's out" list.

Making a Case for Consistency in B2B Case Studies

Savvy B2B Marketing

There's something comforting about consistency. Even as children, we are grateful for structure and guidance (much as we may outwardly resist it). And that preference stays with us into adulthood. Admit it – you get a good feeling seeing the same cheery face serve your hot drink every morning at the local coffee shop. felt confused, like I was looking at pieces from different companies.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Why We Can’t Resist Buzzwords and Gobbledygook

Savvy B2B Marketing

We're pleased to present this guest post by Kathryn Roy of Precision Thinking. Kathryn shares her thoughts on why prospects struggle to understand what B2B companies are saying -- and offers a simple way to clarify messages. In 2007, David Meerman Scott wrote The Gobbledygook Manifesto. Years before that, there was another list of Buzzwords to avoid. There was even a buzzword generator.

Social Media – How Far is Too Far?

Savvy B2B Marketing

Savvy friend Mark Schaefer published an intriguing post this morning about the future of social media. His predictions range from the comparatively mundane concept of GPS-enabled couponing to the Matrix-like idea of physically implanted social media tools to the frightening idea of micro politics. also wonder when someone - or some group - will stand up and say, 'Enough is enough!'

Savvy Week in Review - December 4

Savvy B2B Marketing

How can it be December already?! While the year's end is just around the bend, plenty of folks around the blogosphere are still generating fresh ideas. Here are our favorites for the week. Enjoy! ~ The Savvy Sisters Business Buzzwords to be Banned 2009 - by @jamesbianchi Jim Bianchi queried marketing pros via is blog and Linked In to compile a list of words and phrases we love to hate.

Get Back To Basics: 4 Key Questions for B2B Content Marketing

Savvy B2B Marketing

Simplify and focus. That's been my mantra lately. At the beginning of this year when I joined Twitter and started blogging, I felt like a sponge, wanting to consume as much as I could. While I still love to learn and I read as much as I can, I also find myself really focusing on certain things while tuning out others things that may have caught my attention a few months ago. What motivates them?

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Get Back To Basics: 4 Key Questions for B2B Marketing

Savvy B2B Marketing

Simplify and focus. That's been my mantra lately. At the beginning of this year when I joined Twitter and started blogging, I felt like a sponge, wanting to consume as much as I could. While I still love to learn and I read as much as I can, I also find myself really focusing on certain things while tuning out others things that may have caught my attention a few months ago. What motivates them?

Lessons from the Roller Derby Rink

Savvy B2B Marketing

I loved the post Jamie Wallace put up yesterday , encouraging us all to consider the possibilities if only we were brave enough to break the rules. Her post got me thinking about a recent experience. While I'm not sure it qualifies as breaking the rules, it certainly pushed me to step outside my comfort zone. For 3 ½ hours, a group of us were put through the paces by a few of the league's veterans.

What If Your CEO Was a Kid?

Savvy B2B Marketing

I love the Tom Hanks' movie Big , don't you? think everyone can relate to the feeling of being "just a kid" in the big, scary, grown-up world. But, the truth is, kids often have a leg up on us "grown-ups" when it comes to solving problems and getting things done. As the movie proves, a certain amount of naiveté is sometimes the secret ingredient to big success.

Giving Thanks

Savvy B2B Marketing

Before we head off to enjoy the Thanksgiving holiday with our families and friends, we'd like to say how grateful we are for everything the Savvy site has brought our way. In January of this year, we were just six writers who met during the course of an online workshop. When we decided to launch a collaborative blog, we had very little idea of what that meant or how we would accomplish the task.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.