Sat.Mar 31, 2007 - Fri.Apr 06, 2007

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B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

B2B Lead Generation Blog

i'm looking forward to launching my new podcast, “start with a lead,” this april. our first interactive show will be on lead generation via podcasts. as a lead generation tactic, podcasting is still in its infancy but it's expected to

Advertisers Must Help Marketers To Build Relationships

Customer Experience Matrix

Today’s New York Times reports that cable TV networks are balking at an eBay-built auction site to sell their advertising (“For Cable TV, No Interest in Selling Ads The eBay Way”, page C3, The New York Times , April 6, 2007). The networks’ justification is that many ads are now sold as part of larger packages, rather than simply on price. Even an amateur cynic would suspect the networks’ real concern is that an auction would result in lower prices. Although the article doesn’t mention it, other reports have stated that Google is indeed having trouble gaining cooperation from radio stations.)

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has

Save a Tree

Smashmouth Marketing

FACTS ON JUNK MAIL from the Native Forest Network The average person gets only 1.5 personal letters each week, compared to 10.8 pieces of junk mail. Each person will receive almost 560 pieces of junk mail this year. That's 4.5 million tons of junk mail produced each year! 44% of all junk mail is thrown in the trash, unopened and unread. Approximately 40% of the solid mass that makes up our landfills is paper and paperboard waste. By the year 2010, it is predicted to make up about 48%. 100 million trees are ground up each year to produce junk mail. Need I say more?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

4 Ways to Improve Email Deliverability

WebMarketCentral

Other than overflowing email inboxes, the biggest challenge for email marketers is deliverability. While ISP blocking and corporate email filters have gotten much more effective at keeping garbage about cheap pharmaceuticals, p*rn and miracle weight-loss plans out of our mailboxes (which is good), they also often over zealously block legitimate marketing emails (which is not).

Channel-Specific Analytics Are Doomed: Doomed, I Tell You

Customer Experience Matrix

Did you ever have one of those crazy dreams, not quite a nightmare, where unrelated things get mixed up together? felt that way this morning when I was looking at the Web site for one of the mobile marketing systems and saw they had alliances with Web analytics vendors. That rang a bell, but it took a while for me to realize that I had been writing about consolidation in the Web marketing space separately from mobile marketing. There’s an obvious connection between systems that gather interaction data and those that manage marketing messages. In other words—am I beating a dead horse here?

A new beginning again

Cliff Allen on Marketing

after using a traditional content management system for years to create articles on allen.com i decided it was time to start a blog. i'll be sharing short observations on marketing and encouraging the conversations that are hard to have

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Acxiom Digital Buys Kefta for Web Page Personalization

Customer Experience Matrix

It doesn’t take a crystal ball to foresee continuing consolidation among online marketing systems vendors. Today , email specialist Acxiom Digital announced it is purchasing Web targeting specialist Kefta. In February, the news was Web analytics vendor Omniture buying behavioral targeting vendor TouchClarity. The Acxiom Digital / Kefta match up is somewhat more interesting because it combines email and Web channels. Omniture and TouchClarity were both primarily Web specialists. So the two vendors are philosophically compatible, regardless of what it will take to integrate their technology.

Differences Among Mobile Marketing Systems

Customer Experience Matrix

You may have thought from last Friday’s post that I had merely gathered the names of mobile marketing software vendors. Au contraire. That list was based on a close parsing of the relevant Web sites. And if it’s on the Web, it might be true, right?) Now that I’ve had some time to sift through the materials I assembled, it’s possible to make some more precise observations about what differentiates the different systems. 1. Voting vs. Ad Serving: this seems to be the Great Divide. and three mention mobile ad serving, but none mention both. realize that ad serving is a pretty specialized skill.

Deltalytics' Lloyd Merriam Comments on LTV

Customer Experience Matrix

My friend Lloyd Merriam has left a thoughtful comment on last week's post about Lifetime Value. It's worth treating as a post of its own. Here's Lloyd: I completely agree that customer lifetime value (LTV) is the single metric against which all strategic business decisions should be evaluated. Although non-trivial, determining the current value of a customer isn’t particularly challenging. Calculating future LTV – which, as you know, is what really matters – is neither simple nor straight forward. LTV is driven by lifetime duration (LTD) and future purchases. the actions of competitors).

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.