| | | eMarketing Strategist | | | | 6 articles |
| Page 1 of 1 | Previous | Next | EMARKETING STRATEGIST MARCH 12, 2009 How Much Is a Link Worth? A link can be worth £100 ($139) or it can be worth 1p (1¢). came across the following question on LinkedIn today and thought it perfectly illustrated the question “What is a link worth?”. Here’s the question: I’m doing some work with a client who has used a linkbuilding service to help with their SEO in the past but at £100 per month it wasn’t exactly cheap! Can anyone recommend someone they’ve used for this service who delivers results but doesn’t charge silly fees? Except if you own the directory.). So, The question should be “What links did they get you?”. | EMARKETING STRATEGIST APRIL 1, 2009 My Two Cents on Twitter I can’t take it anymore. have to weigh in on Twitter. thought the “trying to figure out how to make money from it” hype was bad when blogs came along but that had nothing on Twitter. If your only goal is to “figure out how to make money from it”, please do us all a favor and cancel your Twitter account. You’re not going to make money from Twitter. don’t care what the self styled internet marketing Gurus are telling you. You might – and that’s a big might – make money because of relationships you’ve nurtured on Twitter but that’s it. And I think that’s a good thing. Really? You know. | | | | | |
| EMARKETING STRATEGIST APRIL 23, 2009 Should I Have a Blog? I’ve spent as much time talking clients out of starting a blog as I’ve spent talking them into a blog. If you hate to write (or can’t pay someone else to do it), can’t find the time to write, or don’t think you have anything to say, save yourself the heartache and don’t start a blog. If you want to get clients from the internet and are willing to write (or pay someone to do it), blogging is a great way to get people into your sales funnel. The following is a down-and-dirty quick way to decide if blogging is for you and your business. A blog is a great way to build relationships online. | EMARKETING STRATEGIST SEPTEMBER 7, 2009 Hiring Subcontractors: How to Keep Costs Low and Quality High I was recently asked by a journalist for my advice about how to hire a virtual assistant (VA). started my business as a virtual assistant over 8 years ago and as an internet marketing consultant I’ve hired all kinds of subcontractors for a wide variety of tasks. Since I’ve been on both sides of the equation I hoped my answer makes life easier for both parties. It sucks to overspend on a project and not get what you expected. It also sucks to have unhappy clients due to miscommunication. You might think “Oh I just need them to do data entry” or “I just need them to update my website.” link]. | EMARKETING STRATEGIST SEPTEMBER 9, 2009 Take the Time to Write Well! Today I came across an article in Search Engine Land’s Strictly Business column that annoyed the hell out of me. Not because I disagree with the point the author was trying to make. If I understand her correctly, I whole heartedly agree! m annoyed because the article was so poorly written the very important point she was trying to make got lost in bad writing! you can read the article here. ). Here’s what you can do to fix it.” I can only assume this was the point the author meant to make because at no point does the author tell the reader what point she is trying to make. Tell them. | EMARKETING STRATEGIST DECEMBER 1, 2009 When Good Marketers Go Bad: Another Segment in an Ongoing Series I just listened to one of the worst teleclasses I’ve ever heard. What was particularly shocking was that it was done by someone well known in the PR field. m not going to name names for reasons soon to be obvious but if you email me I’ll tell you.). People expect that in a 60 minute teleclass you’re going to talk for 45 – 50 minutes then take questions. This is important for two reasons. Problem #1: Asking Questions Throughout the Teleclass vs. Questions at the End. When people are in listening mode, they aren’t thinking of questions to ask you in the next 30 – 90 seconds. One is bad. | | | | | | | |
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