Industrial Marketing Today
NOVEMBER 3, 2011
Pull a few key points out of an existing technical article or a white paper and expand on those points in your blog post(s). After sampling your content, your blog readers are more likely to download the complete article/white paper in exchange for their contact information (lead generation).
Industrial Marketing Today
MAY 18, 2010
Let me end this post with a humorous video that I found on YouTube. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. It is by IAS – a B2B marketing agency from England. Goes to show that the use of clichés in B2b marketing content is not restricted to the U.S.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
APRIL 20, 2010
The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.
Industrial Marketing Today
JANUARY 10, 2011
Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). So I went to YouTube to confirm the report’s findings. Here are three examples that I found on YouTube.
Industrial Marketing Today
APRIL 28, 2010
Leave a Comment Previous post: Focus on Content in B2B Marketing Next post: 7 “Rs&# for B2B Marketing Content Planning FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.
Industrial Marketing Today
APRIL 22, 2010
. -- Topsy.com Previous post: Generating More “Educated Leads” on a Small Budget Next post: Focus on Content in B2B Marketing FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.
Industrial Marketing Today
MAY 26, 2010
I downloaded a white paper called “Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process” from GlobalSpec that has done a very good job of explaining the four stages of the industrial buy cycle and how to match your marketing content to each stage.
Expert insights. Personalized for you.
60 
Let's personalize your content