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WMC Interviews: Sharat Sharan

WebMarketCentral

This week, I had the opportunity to learn more about how Sharat Sharan , president and CEO of webcasting and rich media platform provider ON24 , has built this company into a leader in online lead generation and communication. That's when we started focused on live webcasting events. These customers use ON24 for CPE webcasts.

Webcast 20
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Insight24 - YouTube for B2B Podcasts and Video?

WebMarketCentral

Webcasting and rich media producer ON24 is beta testing a new portal / directory site for B2B webcasts , podcasts , corporate videos, and online demos called Insight24. With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc."

Youtube 20
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B2B Marketing Fast Fixes

WebMarketCentral

Give Your Knowledge Away Studies have shown that dropping registration barriers for content such as white papers, webcasts and podcasts significantly increases the exposure to your materials—according to MarketingSherpa, by about a factor of seven on average. For example, Red Hat software has provided no-registration-required webcasts.

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Helpful SEM Advice from MarketingSherpa

WebMarketCentral

If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week. Here is MarketingSherpa's example of this practice, though it doesn't work quite right (I actually searched for "stratocaster guitar," not "stratocaster parts"). Once in a while, however, they blow it.

SEM 20
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PR and Blogging Outreach: Macro Issues

WebMarketCentral

Each generation has their own set of objectives, working styles and more. The issue isn't "how we should be more accommodating" to this generation, but rather how does an organization recognize the multiple generations and work together to address them. a webcasting and rich media marketing solutions provider.

PR 20
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The Hydra of Web Site Development

WebMarketCentral

Take this law firm site for example: the graphic design is simple yet elegant, and technologically it works fine; but the navigation could be improved (Who are they targeting? news feeds, stock feeds, links and resources, events, Webcasts, white papers / expert knowledge, online support, e-commerce, online chat etc.).

Godaddy 20
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ZoomInfo, Chris Abraham and Me - A Social Media Case Study

WebMarketCentral

Sure, almost every business on the planet is now using social media in some manner, but do you ever wonder if it really works? It started with a webcast on using Twitter effectively for business and advocacy hosted by Chris Abraham , social media guru and principal at social PR firm Abraham Harrison , and Anamitra Banerji of Twitter.